According to the data released by the market research agency, Jiesheng Communications has released the market share of mobile phone sales in Taiwan's physical channels for nearly six months. Among them, the sales volume of the 6.7-inch iPhone 14 Pro Max has risen sharply between September and October last year and this year. The month is on the top of the best-selling mobile phone.

In addition, the 6.1-inch iPhone 14 Pro won the top spot in the best-selling mobile phone list in November, December and February of last year.

Although Apple is still the No. 1 brand in mobile phone sales in Taiwan, after the launch of several new phones from the Android camp in February, taking February this year as an example, the current sales market share of Apple’s iPhone series is The leading margin of the first place (38.4%), followed by Samsung (30.2%), which ranks second in the market outlook, and the market share gap between the two parties has been greatly narrowed to 8.2 percentage points.

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In addition, the sales volume ranks third to fifth among the top five mobile phone brands. Although Chinese mobile phone brands are still in charge, the market share of sales has fluctuated slightly.

The latest data on the market share of mobile phone sales shows that in February this year, the third place in the market share of mobile phone brands was still OPPO, leading other competitors with a market share of 9.4%.

Although Redmi still maintains the fourth place, its market share of sales volume is only 0.1 percentage points ahead of the fifth-ranked Vivo with a 5.7% share.

From the list of best-selling models by market share, we can also see the built-in storage capacity that Taiwanese mobile phone owners prefer to buy new mobile phones, as well as the price trend of the top three best-selling mobile phones of each brand.

According to the observation and analysis of Jiesheng Communication, there are four main new changes:

1. The overall sales volume of Apple's iPhone series showed a declining trend in February this year. Although Apple still enjoys the leading advantage in the brand market share, the actual sales ratio and sales have declined significantly compared to January this year. As much as 30%.

The top three best-selling stand-alone phones in Taiwan's physical channels are: iPhone 14 Pro (256GB), iPhone 14 Pro Max (256GB) and iPhone 14 (128GB), especially the flagship model of the dynamic island screen. Fruit powder favored.

2. Samsung’s market share in February’s sales reached 30.2%, mainly due to the launch of the flagship new Galaxy S23 series, which also drove the sales of the mid-range phone A53 and the entry-level phone A14 to soar; The S23 Ultra flagship model with a built-in stylus performed particularly well in terms of sales.

Samsung's sales ratio in February this year reached 24.6%, a surge of 45% from the previous month, and it was the mobile phone brand with the largest sales and sales growth in February.

The top three best-selling models are: A53 (8GB/256GB), A14 (4GB/64GB) and A53 (8GB/128GB).

3. In February, the sales volume of mobile phone brands ranked No. 3, OPPO, and No. 4, Redmi. The mobile phone sales and sales of these two Chinese brands have both declined by more than 10% compared to January this year.

The top three best-selling models of OPPO are mainly A57 (4GB/64GB), Reno 8 (12GB/256GB) and Reno 8 (8GB/256GB).

Redmi Redmi is the most popular entry-level model Redmi 10C (4GB/64GB), and the stand-alone price can be found in the physical channel at 3,000 yuan.

Second, the mid-range phones Redmi Note 11 Pro (6GB/1286GB) and Note 11 Pro (8GB/1286GB) are the most popular.

4. Among the Android mobile phone brand camps in February, the best-performing brand was vivo. Although its sales accounted for 5.7% and ranked fifth, the overall sales volume and sales volume both increased by nearly 20% compared with January this year.

If you look at the overall sales ranking of mobile phones in February, vivo has surpassed Redmi to rank fourth.

The top three best-selling models of vi and vo in Taiwan are also reshuffled. The 4G mobile phone vivo Y16 (4GB/64GB) is the most popular, followed by V25 (8GB/256GB) and V23 (4GB/127GB).

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