Cai Jiajun, the new chairman of the Institute of Literature and Policy.

(Provided by the Ministry of Culture)

[Reporter Ling Meixue/Taipei Report] The Taiwan Life Aesthetics Foundation, which is in charge of the Ministry of Culture, passed the board of directors Peng Junheng to take over as the chairman of the board of directors yesterday (13th). The chairmanship of the Academy of Arts and Sciences has been submitted by the Ministry of Culture to the Executive Yuan for approval by Cai Jiajun, the current director of the Academy of Arts and Sciences and the chairman of the Taiwan New Media and Film and Television Audio Development Association (NMEA).

Peng Junheng (right) became the chairman of the Taiwan Life Aesthetics Foundation. The picture shows a group photo with the director Li Mingzhe when he took over as the chairman of the Institute of Arts and Sciences last year.

(File photo, photo by reporter Ling Meixue)

The Ministry of Culture pointed out that after taking office, Minister Shi Zhe immediately convened relevant business units such as the Cultural Creation Department, Film and Television Department, Film and Television Bureau, and the Cultural Policy Institute to hold film and television conferences every week, hoping to effectively integrate policy resources, restart Taiwan’s flagship drama or Dahe drama, improve The investment evaluation process, opening up the green channels for mentoring funds and investment matching, and accelerating the introduction of the content industry to the international market, etc., and the Cultural Policy Institute plays an important role in connecting industries and international standards.

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Cai Jiajun, the new chairman of the Institute of Arts and Sciences, once led Taiwan's talent show trend, "Avenue of Stars" and "Plan-S" with super high ratings, as well as many online film and television dramas "Dark Blue and Moonlight", " hateful!

"Give me back my youth", "Those Stories on Fujin Street", etc., are all supervised by him.

Shi Zhe believes that Cai Jiajun's experience covers comics, games, advertisements, film and television, new media, and international entertainment industries. Streaming platforms Netflix, Disney+ and South Korean official and private film and television organizations have established good interactive relationships. It is quite rare to have forward-looking, comprehensive and international talents who are familiar with the diverse content industry. Key Person".

In the past, Peng Junheng also served as the chairman of the Taiwan Life Aesthetics Foundation when he was the political secretary of the Ministry of Culture. At this time, he took over the responsibility again. Shi Zhe said that the current value of the Air Corporation is gradually gathering opinions from all parties and stepping into the substantive planning and transformation of the cultural and creative park. At the critical moment of development, "Pang Junheng's experience and vision are the best candidates for the chairman of the Shengmei Foundation." I believe that Peng Junheng will be able to lead the Shengmei Foundation and successfully shape the cultural scene of Taiwan's new generation.

Shi Zhe emphasized that the duties of the two chairmen are "the right talent and the right place, and both are indispensable." They will respectively implement changes in the overall field environment, actively exert their soft power, and lead Taiwan's cultural content to the world.

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