The well-known American denim brand Levi's has a long history of more than 100 years. Among them, the "501" jeans, known as "the first pair of jeans in history" and loved by many trendy celebrities, are celebrating their 150th anniversary this year. The brand not only celebrates through various joint designs This important milestone, today (6) the brand also officially announced the invitation of NewJeans, a popular new Korean girl group, as the global brand ambassador, and predicted that there will be more cooperation in the future, which makes fans look forward to it.

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Levi's announced today that it has invited NewJeans as its global brand ambassador. Chris Jackman, vice president of brand global marketing, said: "NewJeans is a talented group. There are ideas to integrate them to create a new cultural color. As their influence on the music industry and social culture continues to expand, we are very excited to participate in their journey together, and to make NewJeans more unique and fresh original appearance and global Communication with fans.” NewJeans officially debuted with their first mini-album of the same name in July last year. In addition to the title of “BTS Junior Sister”, they attracted attention as soon as they debuted, and the unique Y2K retro fashion style made the five girls immediately Become a fashion icon of Generation Z!

In the past six months, the five members have also successively won multiple boutique endorsements. Last month, Minji and Hanni were the ambassadors of Chanel fashion, make-up, jewelry and watches, and appeared on the Gucci Milan Fashion Week show, attracting many celebrities to take photos together. Start a discussion topic.

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Minji and Hanni became the focus of topics last month because of Chanel and Gucci endorsement work respectively.

(Intercepted from newjeans IG)

NewJeans members also expressed their honor and excitement to be the new spokesperson through the brand's official press release: "From Levi's, we feel the brand's support for youth culture, and we also sincerely admire such a beautiful brand." With the endorsement news Exposure, the brand also released the first image blockbuster filmed by NewJeans, members also put on the iconic 501® original denim pants and the new version of 501® '81, with Logo T-Shirt and denim jacket coat .

The brand also revealed that NewJeans will perform live on May 20 in Seoul on the "501® Birthday" to celebrate the arrival of 501® Day. This year, they will join hands to celebrate 501® denim pants as a global brand ambassador. 150th anniversary, and together towards the next exciting new chapter.

NewJeans has become the latest brand ambassador of Levi's.

(provided by the brand)

Further reading:

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