BVLGARI (BVLGARI) Serpenti series of spirit snakes are definitely the brand's symbolic code, enduring for a long time. From jewelry watches to accessories, every work is a classic. 2023 will usher in the 75th anniversary of Serpenti, not only taking new image photos, It is further sublimated to the art field to create exclusive Serpenti art jewelry, which also kicks off a series of Serpenti celebrations.

Before singing "Happy Birthday" for Serpenti, the time goes back to 1948, when Serpenti's first jewelry watch work wrapped around the wrist was launched. , the precious metal tubular chain belts are connected without welding, showing softness and toughness inspired by industrial style; in the 1950s, the spirit snake became more abstract, and began to inlaid precious stones on the snake's head to make it more precious; the gorgeous image arrived in the 1960s At the peak, the scales of the spirit snake are not only blessed with colorful treasures, but also more dazzling with colored enamel. It was also during this period that Bulgari's first Serpenti mysterious jewelry watch was born.

Until now, Serpenti Viper has transformed the spirit snake into a stylized appearance, and also provides more choices for different generations of consumers.

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Antique Serpenti watch.

Serpenti’s 75th anniversary event was carefully planned by Bulgari from multiple levels. The first is to shoot a new image, including photos and videos. The image photo was taken by the Scandebergs photography duo, capturing the snake’s lingering charm on women. Showing grace with a silhouette effect, it also highlights the rich wearability of Serpenti's creations.

The film presents the evolution of the snake symbol along the way with charming reels.

Serpenti's 75th anniversary has launched a series of new image photos.

Use the silhouette effect to show the interaction of female lines and Serpenti.

At the same time, it has sublimated to the art field and launched a new project "Serpenti Factory", which uses zero snakes as a source of inspiration to cooperate with international contemporary artists and commission them to create exclusive Serpenti artworks, such as Refik Anadol, Davide Quayola, Daniel Rozin, Sougwen Chung, Cate M, etc. , the year of the 75th anniversary will progressively exhibit different Serpenti art creations.

The first to debut is the Serpenti created by media artist and director Refik Anadol. The snake works created in the past have been exposed in many well-known art museums. Now it has officially entered the famous Thyssen-Bornemisza National Museum in Madrid, Spain and is open to the public. Serpenti The starting point of the celebration.

Bulgari Serpenti 75th Anniversary Exhibition is presented by AI artwork created by artist and director Refik Anadol.

AI artwork by Refik Anadol.

In the exhibition, specially designed for this commemorative event, the unique Serpenti top jewelry necklace and earrings of the same style were also unveiled in front of everyone.

The jewelry work is named Serpenti Blue Heaven, which is reminiscent of the blue sky of Rome and Spain with the combination of azure blue tones of tanzanite and sea sapphire.

Two dazzling snake bodies are intertwined, showing Bulgari's craftsmanship and jewelry art.

Bulgari Serpenti 75th Anniversary Madrid Exhibition Rodin Room.

Blue Heaven's top colored treasure and diamond necklace.

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