From hairstyle, maintenance to makeup, how many keywords of 2023 beauty trends do you know?

(Photo/Celebrity IG)

Which beauty trends will be hitting the big time as we head into the new year?

Beauty Pie, a British beauty membership club, compared Google search data in the past year, and conducted a comparative analysis with hashtags related to beauty, health, hairdressing and makeup trends on TikTok, Instagram, and Pinterest, and found various animal-inspired hairstyles, anti-inflammation 10 key points of beauty makeup, such as skin care ingredients and retro makeup, will shine in 2023!

〈Trend 1〉#Butterfly Haircut long and short layered butterfly hairstyle

In the past year, searches for "butterfly hairstyles" on Google have increased by 12,432%, making it the number one trend sorted out by Beauty Pie.

This is a layered hairstyle that combines long and short layers at the same time. It is full of rhythm. It seems that the "front" gives the illusion of a shorter hairstyle, but in fact it can still retain the original length of the hair, just like hiding in the long hair. short hair.

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This hairstyle is mainly composed of two layers. The first layer roughly falls from the bangs on the top of the head to the length near the jaw line, giving people the illusion of short hair; the second layer keeps the original long hair from below the shoulders. When you want When you have short hair, you can tie the long hair into a ponytail, or secure it with bobby pins to look like short hair. Celebrities such as Jennifer Lopez, Sydney Sweeney Everyone else has had this hairstyle.

Jennifer Lopez's long hair is full of rhythm and clearly divided into two layers.

The short layered part looks like the short hair is hidden inside the long hair.

(IG@jlo)

Sidney Sweeney's hairstyle combines long and short layers like butterfly wings.

(IG@sydney_sweeney)

〈Trend 2〉#Octopus Fashionable octopus head

Last year's popular "mullet head" (Mullet) is to cut short the hair on the top of the head and the temples, and let the hair on the back of the head grow longer. This hairstyle will evolve in 2023 and become another animal "Octopus head" (Octopus).

In the 1990s, the actress Jennifer Aniston (Jennifer Aniston) led a wave of "The Rachel" (The Rachel) craze in the album "Six People". For many young people, this style evolved from the mother's age The hairstyle, which is now making a comeback with the fancier "octopus head," so named for its resemblance to an octopus' tentacles, saw a 6,104 percent increase in web searches for the cut.

Compared with the Rachel head in the past, "Octopus Head" also retains the short layer, thickness and fluffy volume of the top part of the head (it looks like an octopus head), but the length of the side and back hair is longer and thinner , although it looks similar to "wolf tail scissors", but the layering of "octopus head" is thicker.

Professional stylist Jarrod Shinn explained that this hairstyle can be styled directly by grabbing it with your hands. The length of the bangs can be straight above the eyebrows or longer and fall over the cheeks.

(Left) Supermodel Kaia Gerber's hairstyle, with fluffy layers on the top of the head, long and thin layers on the sides and tail, is a representative of the octopus head.

(Right) Bizarre Billie styling has always been trendy.

(IG @cosmeticosdelarosa, IG @Billie Eilish)

〈Trend 3〉#Coquette Makeup actress temperament coquettish makeup

The look, described as combining soft-toned light rock with a clean, elegant ballerina silhouette, is expected to take off this year, with Beauty Pie stating, "It's all about embracing 'super femininity,' which takes us straight back to The early 2010s were best represented by singer Lana Del Rey's eyeliner and girly pink blush." ​​Between last year and 2023, the look's online popularity soared 1,690 percent.

In fact, this makeup style is a mixture of a variety of makeup trends, starting from TikTok and influenced by singer Lana Del Rey's personal aesthetics, including delicate pink blush, lace dresses, Mary Jane shoes, doll-like With black eyeliner as usual, her look on her solo album Born to Die is the bible.

(Left) Lana Del Rey's makeup style has become a hot topic in the community.

(Right) Lily-Rose Depp's sweet and coquettish make-up is all the rage.

(IG@lilyrose_depp, IG@lanadel reyoffice)

[makeup helper]

(Left) NARS Pure Desire Orgasm 4-color cheek palette, 1,850 yuan.

(Right) SUQQU Crystal Brightening Cheek Color #103 Nadeko Dyeing, 2,100 RMB.

(Left) THREE Guangyang instant eyeliner #Limited X01 gray brown milk tea, 1,100 yuan.

(Right) RMK Classic N#EX-22 Rose Fresco, 1,100 yuan.

〈Trend 4〉#Jellyfish Haircut Princess cut jellyfish haircut

Actress Nicole Kidman appeared on the cover of the fashion magazine "Perfect", and jellyfish hairstyles became a hot topic of beauty searches, and the search volume on Google increased by 1,185% year-on-year compared with bob hairstyles, mullet hairstyles, etc.

This hairstyle is actually inspired by the traditional Japanese princess hairstyle, also known as "princess cut (姫カット)" (himecut), which can be traced back to the Heian period in Japan. This hairstyle is characterized by cutting the hair on both sides of the ears at right angles , In stark contrast to the hair at the back, the hairstyle is directly divided into long and short "two sections". Not only Korean star Suzy has tried it, singer Jisoo also appeared on the cover of men's magazines with "Princess Cut" hairstyle, "Sister Kimura" Kudo Shizuka has kept this hairstyle for many years.

(From left) Nicole Kidman was featured in a fashion magazine, and her princess-cut hairstyle became a topic of conversation.

Jisoo also appeared in the "GQ" magazine with a princess cut hairstyle.

Shizuka Kudo has had a princess-cut hairstyle for many years, showing different looks through the curls.

(IG@nicolekidman, IG@stylist_eel, IG@kudo_shizuka)

<Trend 5> #Chebula new plant antioxidant ingredients

Discovered from Beauty Pie data, the new plant maintenance ingredient "Chebula" is touted as one of the most powerful antioxidants in the world.

Claimed to fight fine lines and wrinkles by indirectly stimulating collagen production, it smoothes and boosts defenses, while also helping to regulate hyperpigmentation and reduce inflammation.

The skincare ingredient has risen nearly 1,000 percent in online popularity over the past 12 months, making it the fifth-most trending ingredient.

Facing the deteriorating environment, anti-inflammatory and antioxidant ingredients have become the focus of consumers' attention.

〈Trend 6〉#Peptide lip treatment plump and soft peptide lip treatment

Peptides are a common anti-wrinkle skin care ingredient. They are used in lip care to repair and create naturally plump and soft lips while reducing the appearance of fine lines.

Model Hailey Bieber's beauty brand, Rhode, has launched a new peptide lip balm, riding on the craze, with searches for peptide lip treatments surging 400% on Google.

Peptide lip care has become a hot search keyword.

(IG@rhode)

〈Trend 7〉#Slugging Sleeping beauty seal maintenance

"Slugging" is a popular maintenance trend on TikTok and Reddit. In fact, its concept is to use Vaseline or thick cream, through the principle of closed massage maintenance, apply it on the face and fall asleep. It is said that after waking up the next morning The skin will become super supple. In winter, many people use this method to solve the problem of dryness, but it is also nicknamed "slugging" by netizens because of its thick mucus-like texture.

This method is also very similar to K-Beauty's long-popular "Night Good Night Jelly Pack". The Night Good Night Jelly Pack contains a large amount of polymer glue, hyaluronic acid and other maintenance ingredients. When applied on the face, it can block the outside air and increase the temperature of the skin surface. The active ingredients in the enhancement penetrate into the bottom layer of the skin, and at the same time prevent the loss of skin moisture. Last year, the search volume on Google increased by 392%, and it is expected to continue to lead this year's beauty trend.

The vaseline thickening method is similar to the concept of the Korean good night mask.

(IG@laneige_kr)

【Thick Fu God Rescue】

(Left) Melvita King Rose Moisturizing Night Cream, 40ml/RMB 1,480.

(Right) Sisley Black Rose Top Cream Anti-aging Mask, 60ml/RMB 4,800.

(Left) Augustinus Bader All-purpose Revitalizing Cream Mask, 50ml/7,490 yuan.

(Right) Aesop Skin Conditioning Gel, 60ml/3,500 RMB.

〈Trend 8〉#Spiky Bun Spiky bun Y2K ball head

Driven by supermodels such as Bella Hadid and Kendall Jenner, the Spiky Bun has once again become one of the most popular hairstyles this year, with a 257% increase in Google searches.

The "Y2K" (Year 2000) millennial style trend has returned in recent years. This pointed bun echoes the retro style of Y2K, so it is also called "Y2K ball head".

Its characteristic is that the surface of the bun is combed very smooth, but the bun after fixing should not be retracted inward, so that the end of the bun is loose and spiky, and some people like to tie the end of the hair into a tight circle. The style of the ends is a matter of personal preference.

Dua Lipa, Suzy, Jennie and others have also appeared with this hairstyle.

(From left) Jennie's bun is also loose at the end.

Suzy's low bun deliberately kept the ends untucked.

The characteristic of Dua Lipa's Y2K ball head is that the hair ends are not collected.

(IG@jennierubyjane, IG@skuukzky, IG@dualipa)

〈Trend 9〉#Wolf Cut can be salty or sweet

Animal-style hairstyles are popular, and "wolf tail cut" is one of the best, and it is suitable for both men and women. Last year, the search volume increased by 135%.

The wolf tail cut is actually evolved from boys' hairstyles. It pays attention to the layers of hair in every place. Compared with the octopus head cut, the appearance is not so round and thick, and the layering is higher. The top part of the head uses the hair to stack up to create a light and round air feeling , showing a beautiful radian, the most obvious feature is the layering of the hair tail, with a little messy slightly curled up, which can be long or short. With different hair lengths and curly degrees, different styles such as sweetness and personality can be created, and more Can effectively modify the face shape.

Miley Cyrus and Komatsu Nana are typical comparisons. Actress Ariel Lin challenged this hairstyle for the first time in the February issue of "Pretty Lady".

(Left) Komatsu Nana's wolf tail is a representative of sweet style.

(Middle) Ariel Lin appeared on the cover of the February issue of "Beautiful Lady" and put on a variety of styles, one of which is the personalized wolf tail scissors.

(Right) Miley Sheila's wolf tail cut super personality.

(IG@konifan7, IG@marieclairetw, IG@mileycyrus)

〈Trend 10〉#Doe Eye Makeup Clear and Pure Doe Eye Makeup

According to statistics from Beauty Pie, in the past year, the popularity of "round and big eyes" makeup on Google has increased by 122%. As the name suggests, this kind of makeup is to create innocent eyes like a deer, and make the eyes look bigger through makeup techniques , Brighter, the eye shape is round and widened, and the inner corner of the eye is brightened, and the eyeliner is used to draw a round eye shape; mascara is also a key tool, brushing outward to create a fan-shaped effect, creating bright eyes like a doll .

Ariana Grande (Ariana Grande), the queen of music, and Sydney Sweeney (Sydney Sweeney), who became popular in "18 Forbidden High School", are both representatives of makeup.

The little queen, Ariana's round and big-eyed makeup, set off Internet searches.

(IG@arianagrande)

【Pure and good eye skills】

(Left) SUQQU Jingcai 3D Eye Shadow #111 Freezing Point Hua HYOUTENKA limited color, 1,400 yuan.

(Right) Dior classic five-color eye shadow #709 leopard print limited edition, 2,600 yuan; absolutely eye-catching flying mascara #664, 1,350 yuan.

Pictures provided by: Aesop, Augustinus Bader, Melvita, NARS, Sisley, Hongya, Dongfangmei, Dior, Celebrity IG

※Please refer to the announcement of each channel for product prices and purchase conditions.

Further reading:

Song Hye Kyo's youthful ponytail appearance of "leaving old age" appeared!

Dressed in apple green and praised online: the appearance can support

Japan's "God's chest" to reveal the true face!

Ikeda Yilaisha was caught with a high-level world-weary face all due to "fraud"

Hyun Bin admitted frankly that after marriage, he became more and more "husband-and-wife face" was caught and even took pictures and "flickered in the air" Son Ye-jin!

The 40-year-old Fukada Kyoko's "slender waist and breast enhancement" came back to steal the spotlight!

Relying on "this trick" without dieting and slimming experts all praise