Moncler, the "King of Down" in France, has been cooperating with major brands and well-known fashion designers to launch the Moncler Genius series since 2018. With the brand's representative down material as the core, it brings out rich changes through different creative inspirations.

This week, the brand also surprised to announce this year's cooperation partners, not only breaking the fashion boundaries, but also inviting "Philippine director" Pharrell Williams, hip-hop king Jay-Z, Adidas, Mercedes and other topical celebrities, This time, the previous "fashion co-branding" has been upgraded to a cross-border "co-creative platform", and even the general public is invited to participate in the cooperation!

The 2023 The Art of Genius genius creative show will debut during London Fashion Week.

(provided by the brand)

The Moncler Genius series can be said to be one of the most topical joint collaborations in recent years.

In the past, the brand mostly used Milan as its base, but this season, it is about to land in London Fashion Week and select the series works of each co-creator this year on the same day and in the same space at the London Olympia Exhibition Center!

The brand also officially released the list of co-creators of the year this week, including singer-songwriter Alicia Keys, "Philippine Director" Pharrell Williams, car brand Mercedes, Los Angeles trendy brand Palm Angels, and manager Hiroshi Fujiwara The FRGMT, adidas Originals, the ghost sneaker designer Salehe Bembury and the entertainment brand Roc Nation founded by the hip-hop king Jay-Z, the partners span the fields of fashion, music, trends and cars. Through immersive experiences and performances, Create a multi-form, aesthetic and appealing co-creation platform.

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Moncler surprised to announce the luxury list of this year's joint cooperation.

(provided by the brand)

adidas Originals added the classic navy blue to the joint design.

(provided by the brand)

Merxcedes-Benz joined the ranks of Moncler's joint cooperation for the first time.

(provided by the brand)

Not only has an unprecedented lineup of luxurious collaborations, Moncler also invited well-known fashion designer Rick Owens to participate in the big show held during London Fashion Week; at that time, he will show the new Moncler + Rick Owens series, challenging the possibility of design beyond fashion.

The 2023 The Art of Genius Creative Show is expected to be held on February 20th. The brand welcomes the participation of different communities and is open to the general public to participate. Just register on the brand's official website to have a chance to get tickets. Hurry up and see the topic cooperation of strong alliance.

"Philippine Director" Pharrell Williams and Rick Owens are both co-designers of the latest genius series.

(provided by the brand)

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