The Korean girl group BLACKPINK is very popular, and the clothing styles of the four members who are endorsed by major boutiques and jewelry brands are always the focus of attention of many fans.

Recently, when the members showed off their concert tours all over the world, some sharp-eyed netizens discovered that both Jennie and Lisa used designs from New York's cutting-edge designer brand "AREA" to wear dazzling styles on stage!

Jennie once chose to wear AREA's design on stage.

Lisa once chose to wear AREA's design on stage.

AREA was founded in New York in 2014 by two designers, Beckett Fogg and Piotrek Panszczyk. In addition to being committed to high-quality handicrafts, textile development and innovation, the most impressive design is the addition of Bling Bling Gorgeous styling with crystal accents.

This not only happened to coincide with the Y2K craze that has blown up in recent years, but also successfully broke into the cloakroom of stars, attracting fans including BLACKPINK, "dangerous goddess" Dua Lipa and even pop queen Beyoncé. Once on tour, she was appointed to wear the brand's design to add points to the stage appearance.

Please read on...

Beyoncé wears a suit from AREA.

Dua Lipa is also one of AREA's favorite users.

Hanni (second from right), one of the members of the new Korean girl group NEWJEANS, also chose to wear AREA's tops to make eye-catching looks.

AREA, which was only available through online shopping in the past, has recently been introduced to Taiwan by the well-known grocery store Onefifteen.

The first wave brings the latest Resort 2023 series. This series focuses on the ocean. Piotrek Panszczyk used his childhood experience growing up in the southwest of the Netherlands to deconstruct the oysters that abound on the local beaches into various flower patterns, and through delicate handmade For metal jewelry and decoration on clothing.

In the series, the original knot design is used to bring more complex and interesting variations to the silhouette of the clothing. The wavy fabric strips and hand-woven are cleverly intertwined, perfectly presenting the avant-garde and tasteful creativity.

The AREA Resort 2023 series is inspired by the ocean, and many details in the design are derived from the deformation and deconstruction of the "fetal shell".

The signature crystal decoration can also be seen in the AREA Resort 2023 series.

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