Jimin (Park Jimin), a member of the popular Korean group BTS, appeared as the DIOR global brand ambassador on the eve of Paris Men's Wear Week in the middle of last month. As soon as the news came out, he swept the topic page and attracted a large number of fans to surround the show. According to well-known fashion data According to the data released by the website Lefty, Jimin is the most influential figure in the entire men's wear week. The hot topics he brought up also made DIOR overtake competing brands and become the most popular men's wear week. No. 1 brand.

Jimin only boarded the DIOR global brand ambassador in the middle of last month.

(provided by the brand)

According to a data report jointly released by Lefty and Kara Otto this week, Jimin's two community posts during Paris Men's Wear Week brought a total of about US$17.1 million (about NT$510 million) in media value (Earned Media Value , EMV), not only made him the most influential No. 1 in the entire Men's Wear Week, this amazing figure is almost the second-ranked "world's youngest rich woman" Kylie Jenner (Kylie Jenner) twice as much!

Kylie Jenner, who appeared on the Maison Margiela show, ranked second in this data report with US$8.8 million (approximately NT$260 million), followed by SEVENTEEN member net who attended the Saint Laurent men's show. Han, "Stranger Things" Noah Schnapp (Noah Schnapp) who attended the ami show, and "Elite Killer" Manu Rios (Manu Rios) who participated in many big shows.

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Jimin's appearance on Paris Men's Wear Week is his first appearance as a spokesperson.

(provided by the brand)

Kylie Jenner appeared in Maison Margiela show.

(From kyliejenner IG)

SEVENTEEN's Jeonghan was invited to the Saint Laurent men's show.

(provided by the brand)

Noah Schnapp was invited to attend the ami show.

(From noahschnapp IG)

Manu Rios is also one of the guests invited to attend the DIOR men's wear show.

(provided by the brand)

At the same time, DIOR also became the most topical hot brand in men's clothing week with a media value of 31.5 million. The media value of DIOR increased by as much as 370% during the fashion week alone; more than half of the figures were Driven by Jimin alone, and the media value brought by him alone exceeds the overall figure of the second-ranked Saint Laurent.

According to Lefty brand analyst Hugo Ramos, the interaction rate of BTS members on IG is almost twice that of other celebrities. success".

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