LINE and the Taipei City Government have joined hands to celebrate the Taiwan Lantern Festival and launched a series of activities themed "LINE Lights Welcome the Future".

The Taiwan Lantern Festival has returned to Taipei after 23 years. In order to create a more interactive and intelligent Lantern Festival experience, LINE has teamed up with the Taipei City Government to connect its 7 major digital services and build 350 LINE Beacon Bluetooth transmitters in the 4 major lighting areas. The smart push broadcast, from now until February 19, will launch a series of limited activities.

For the first time, LINE FRIENDS and Xiong Zan launched the "Traveling Lantern Festival" co-branded stickers, a set of 24 stickers, priced at NT$60.

When visiting the exhibition, the public can join the official account of "2023 Taiwan Lantern Festival in Taipei" on their mobile phones, and turn on Bluetooth and GPS positioning in the exhibition area of ​​the Lantern Festival. They can immediately receive the introduction of works in the area, nearby traffic, popular merchants and other convenient information, and can also participate in LINE A limited-time stamp collection event for travel, earning LINE POINTS rewards.

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LINE FRIENDS and Xiong Zan's first co-branded super cute product was launched on the LINE gift platform today.

LINE officials stated that in response to the theme of the "LINE Lighting the Future" Lantern Festival, in addition to purchasing Xiong Da and Xiong Zan's LINE co-branded dynamic stickers through mobile phones, visitors to the exhibition can also use LINE hotspots to find out about eating, drinking and playing around the exhibition area, or use LINE to travel in Directly book accommodation tickets and package itineraries in the special area, and use LINE TAXI to call a car and unlock the lights to step on surprises, and you can get a discount of up to NT$100 (2 tickets for 50 yuan tickets).

You can also purchase the super cute products co-branded by LINE FRIENDS and Xiong Zan for the first time on the LINE gift platform, as a gift for prayers and congratulations, and it is suitable for personal use or gift.