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Netflix will see a huge increase in new subscribers in the fourth quarter of 2022.
(Photo/Associated Press)
Netflix announced its latest financial report. In the latest quarter (the fourth quarter of 2022), user growth exceeded expectations, adding nearly 7.7 million new users, and the number of global members reached 230 million.
The official also once again announced that the era of Netflix account sharing is coming to an end, and plans to expand the global crackdown on parasitic accounts by the end of the first quarter of 2023.
Although Netflix still did not specify the more detailed implementation time and which countries the "expansion" refers to, but according to this timetable, it is currently mid-to-late January, which means that it may start to catch parasitic accounts globally within 90 days.
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Netflix has been tested in some countries last year. Only co-residents can share accounts, and non-co-residents must charge an extra fee.
Netflix once again announced the global expansion of the first season to combat parasitic accounts (Photo/Netflix).
Netflix’s capture mechanism is mainly detected through computer IP, equipment, and account activities. The parasitic account must continue to pass verification code authentication, and the verification code will be sent to the main account until it is willing to pay extra.
Netflix has also been paving the way for prohibiting free co-watching, such as successively introducing functions such as transferring user data and allowing the main account to log out of sub-accounts with one click. These measures are also implemented in Taiwan.
In addition, Netflix has dropped a shock bomb in personnel. The founder of the company, Reed Hastings, will be transferred from the CEO to the director, and will be handed over to Greg Peter and Ted Sarandos. key figures in the program.
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