Taiwanese entrepreneur Huang Chongren (1st from left), Gao Zhishang, chairman of the National Performing Arts Center (4th from left), Li Yongde, Minister of Culture (4th from right), Shi Zhenrong, chairman of Zhirong Foundation (2nd from right), Pegatron United Technology Co., Ltd. Chairman Tong Zixian (1st from right) and others attended the "Enterprise Support Culture" press conference.

(Photographed by reporter Tu Yingru)

[Reporter Tu Yingru/Report from Taipei] The Ministry of Culture, through coordination with the Financial Supervisory Commission and the Taiwan Stock Exchange, has brought "enterprises promoting cultural development" into the scope of my country's sustainable development practices.

Since the 10th Corporate Governance Evaluation this year, listed counter companies have invested resources to support the development of domestic culture, and disclosed relevant content in the corporate sustainable development report, which can be scored in the evaluation.

Li Yongde said that it is estimated that in 2024, the scale of corporate sponsorship to support the development of domestic arts and culture will reach 8 billion yuan.

The Ministry of Culture stated that this revision is in the aspect of sustainable development of the 2023 corporate governance evaluation, and specifically added a new item "whether the company has invested resources to support domestic cultural development, and disclosed the support methods and results on the company's website, annual report or permanent Continuation Report" indicators.

At the same time, the "Code of Practice for the Sustainable Development of Listed OTC Companies" was revised to state that "enterprises should continue to pour resources into cultural and artistic activities or cultural creativity through donations, sponsorship, investment, procurement, strategic cooperation, corporate voluntary technical services, or other support models. industry to promote cultural development." It is clearly included in the category of "Maintaining Social Welfare" and provides clear and standardized guidance and encouragement for corporate sponsorship of arts and cultural undertakings, which will help drive more companies to implement cultural sustainability.

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The Ministry of Culture pointed out that the diverse sponsorship content shows the various possibilities and vitality of the combination of enterprises and cultural activities, including the exhibitions or activities held by enterprises to domestic performing groups, cultural organizations or artists, supporting funds, venues, equipment or technology; or Establishing an investment fund, participating in the production, distribution, and exhibition of Chinese films, TV dramas, and music; even encouraging corporate employees and Chinese people to enter museums, performance venues, and get in touch with multicultural art activities are all specific ways to support cultural development. It is expected that more enterprises will invest in cultural and artistic activities in the future to support the development of Chinese culture together.

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