(Photo/Reuters)

Welcoming the arrival of 2023, it is expected that a new generation of iPhone, iPad, Apple Watch and Mac will debut in turn. Gathering rumors and revelations, foreign media MacWorld estimates that Apple will hold at least three new product launches this year, including: March Spring New products, the WWDC23 developer conference in June with the new generation of operating system software as the main force, and new products in the autumn of September, and referring to the past dates and dates, the forecasts for the timing of the three conferences expected to debut in 2023 are given this year.

In addition, the much-anticipated Apple's first smart head-mounted AR/VR device is considered by the outside world to be the biggest surprise new product for Apple fans this year.

Foreign media predict that although the possibility of the actual device appearance is still unknown, it is estimated that Apple is likely to be the first to bring heavy news related to the hardware and software of wearable devices to the outside world at the WWDC23 Developers Conference in June.

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In addition to the three new product launches mentioned above, in view of Apple’s past practice of holding a fourth new product launch event in October, although it did not hold a new product launch event in October last year, it launched new products directly on the official website. , such as the tenth generation iPad.

For Apple's fourth new product launch event in 2023, foreign media MacWorld has reservations and still does not rule out the possibility of holding it, but did not give a forecast date.

As for the three new Apple product launches that are expected to debut this year, foreign media have compiled the predicted time and date and new products that are expected to be released. The key points are listed as follows:

March spring new product launch


time forecast: March 7th, or March 14th


New product forecast: a new generation of Mac mini equipped with M2 chips, a new generation of MacBook Pro laptops equipped with M2 Pro and M2 Max enhanced chips, and

The M2 version is equipped with a 24-inch iMac, or a new Mac Pro desktop computer for the professional market.

In addition, HomePod, a smart speaker that has not been updated for a long time, may also launch new products.



June WWDC23 developer conference


time forecast: June 5th to June 9th


New product forecast: The new generation of operating systems include: iOS 17, iPadOS 17, macOS 14, watchOS 10 and tvOS 17, etc.

In addition, new products or operating systems equipped with AR/VR head-mounted devices are expected to be unveiled.

September Autumn New Product Launch


Time Forecast: September 5th, or September 6th, or September 12th


New Product Forecast: New Generation iPhone 15, Apple Watch Series 9, etc.