The "stripe" design runs through the long history of Hermès, and it is also used in makeup this year.

Founded in 1837, Hermès entered the beauty field for the first time in 2020 and launched the "ROUGE HERMÈS Lip Makeup Series", which has aroused heated topics in the market. From the detailed design of the lipstick, the bag to the outer box packaging, it can be said to cover Hermès. Brand connotation, in addition to the special lipstick color that is representative and popular of the brand, the lacquered metal lipstick tube designed by Hermès makeup product designer and creative director of shoes and jewelry department Pierre Hardy , is also a highlight. Hermès will launch 3 other limited edition collector's packaging in two seasons every year, which has become the target of iron powder collection.

The Rocabar striped horse blanket also uses the classic striped design.

In 2023, the Hermès spring and summer limited edition lip makeup series will debut with a summery "stripe element".

For many years, the "stripe" design has run through the long history of Hermès. For example, in 1903, the Rocabar striped horse blanket was launched. It was originally made by Scottish craftsmen and called "rug à barres", hence the name; Stripes are integrated into the design of the knight silk scarf, showing the seaside resort style.

In addition, striped canvas sewn beach bags, jackets and parasols, as well as Écume beach coats, and even golf bags, the striped composition has become a classic Hermès logo, and now this element is once again highlighted in the Hermès lipstick tube design.

Rouge Hermès 2023 spring and summer limited edition lipstick, with stripes as design elements.

Pierre Hardy used colorful stripes and colorful lacquered ribbons this season to create a sharply contrasting lip tube color scheme. The packaging alone reveals a strong summer seaside atmosphere; the three new limited colors are from the newly appointed Created by Gregoris Pyrpylis, Creative Director of Beauty Department, #22Brun Yachting is a sparkling copper brown, #06Corail Parasol is a bright orange-pink shade, and #10 Beige Croisette is a natural, pinkish beige brown, just Like a summer twilight when the sun is fading.

Rouge Hermès 2023 spring and summer limited edition lipstick #22Brun Yachting, 2,900 yuan.

Rouge Hermès 2023 spring and summer limited edition lipstick #10Beige Croisette, 2,900 yuan.

Rouge Hermès 2023 spring and summer limited edition lipstick #06Corail Parasol, 2,900 yuan.

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