Shin Kong Mitsukoshi's Chinese New Year shopping "Golden Rabbit Cali High" will start on January 5, and members will enjoy crazy rewards.

Shin Kong Mitsukoshi is actively developing the point economy. It has 3 million members. The largest shopping period in the Spring Festival "Golden Rabbit Kali High" will be launched from January 5th to February 12th, offering the strongest point rewards in history. Designated banks will launch 4% rewards for single-card swiping over RMB 10,000, 5% for RMB 60,000, and 6% rewards for RMB 300,000.

In the past, membership points will not be issued simultaneously during promotional activities. This year, for the first time, the whole store will continue to issue skm points normally. On the first 11 days of the event, users who swipe skm pay and add more skm points will get double rewards.

Shin Kong Mitsukoshi offers a series of activities of "Members Returning to Their Parents' Home". 20 skm points can be deducted to draw round-trip air tickets to Tokyo, Japan.

Shin Kong Mitsukoshi stated that the expected performance target for this year's Spring Festival shopping period is 11.4 billion yuan, an increase of 3% compared with last year. In order to promote members' consumption points, Shin Kong Mitsukoshi simultaneously launched a series of activities "members return to their mother's home", including deducting 20 points to draw Xingyu Airlines Round-trip air tickets to Tokyo, Japan, deduct 100 points to draw a Tesla electric car, or use the points to redeem PORTER handbags, boarding luggage and other goodies at a market price of 43% off, calling on members to exchange points.

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