Lion Travel, together with Taiwan High Speed ​​Rail, held a press conference for the product launch of "Adults and Children's High Speed ​​Rail Tour" today (3rd).

(Provided by Lion Travel)

[Reporter Zhou Xingrui/Taipei Report] Let the elderly play healthy, fulfilling and happy!

According to the National Development Council's estimate, by 2025, 20% of Taiwan's elderly population will be over 65 years old, equivalent to 1 out of every 5 people will be senior citizens. Since 2018, Lions has spotted the business opportunity of senior tourism and launched " The "Adult Kids Club" series of itineraries has attracted nearly 160,000 seniors to participate in the past four years. In order to meet the growing market demand, this year, it is the first time to join hands with Taiwan's high-speed rail to lock in the track economy, with the concept of "high-speed slow travel" ESG low-carbon travel , launched the market's first curated itinerary of "Adults and Children's High-Speed ​​Rail Tour", which focuses on the use of high-speed rail vehicles to enhance the convenience of travel for tourists, and combines five major themes of sports, learning, nostalgia, music, and food to provide seniors with a different travel experience experience.

"Adults and Children's High-speed Railway Tour" focuses on five major themes: sports and health, learning experience, nostalgic culture, art and music, and food, agriculture and food.

(Provided by Lion Travel)

Lion Travel held a press conference today (3rd) for the product release of "Adults and Children's High-speed Rail Tour", and invited Tang Wenqi, the head of the business team of the Tourism Bureau of the Ministry of Communications, Chen Bijun, the director of the Cultural and Tourism Department of the Yunlin County Government, and the deputy director of the Transportation and Tourism Department of the Pingtung County Government. Director Ni Guojun, General Manager of Taiwan High Speed ​​Rail Corporation Zheng Guangyuan, Managing Director of Lion Travel Huang Xinchuan and many other distinguished guests participated together to create a new chapter of senior tourism in Taiwan.

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Huang Xinchuan, Managing Director of Lion Travel, said that Lion has been deeply involved in the senior market for many years, and found that senior citizens pay more attention to life taste and lifelong learning. The high-speed railway teamed up to create the senior tourism product "High-speed Rail Tour for Adults and Children", emphasizing that "the purpose of travel" is more important than the "destination of travel", and it is unique in the industry to deploy dual leaders and launch "Little Angel Service" to help tourists throughout the process Take pictures.

Seeing that the elderly have paid more attention to health issues in recent years, Lion Travel introduced the popular "Nordic Walking" around the world, and cultivated Lion Team Leaders to become seed teachers.

(Provided by Lion Travel)

Zheng Guangyuan, general manager of Taiwan High Speed ​​Rail Corporation, said that Taiwan High Speed ​​Rail is not just a transportation industry, but also hopes that high speed rail trains can become a "linker of a better life" between tourists and the beautiful scenery and various delicacies of various places!

In the future, Taiwan High Speed ​​Rail will combine the company's goals and ESG vision to continue to create considerate and thoughtful services and travel experiences for senior passengers in an aging society.

Using the safe, convenient, comfortable, and punctual high-speed rail trains, the elders no longer have to worry about the fatigue of traveling, but feel the convenient life brought by Taiwan's high-speed rail!

The theme itinerary of "Learning Experience" takes the elderly to visit the oldest "Yunlin Puppet Theater" in Taiwan to enjoy a special performance.

(Provided by Lion Travel)

"Adults and Children's High-speed Rail Tour" focuses on five major themes: sports and health, learning experience, nostalgic culture, art and music, food, agriculture and food. Seeing that the elderly have paid more attention to health issues in recent years, they have introduced "Nordic Walking", which is popular all over the world. Cultivate lion team leaders to become seed teachers of "Nordic Walking Sticks". In the first quarter, the theme itinerary of "Baxian Valley Guan Hot Spring Healthy Walking" will be launched. The itinerary will provide free "Nordic Walking Sticks" for each member to use. Fangting in the center of Taiwan holds a starry sky dinner, combined with health lectures, to make tourists healthier and healthier.

The themed itinerary of "Learning Experience" will take the seniors to visit Yunlin's "Top 3 in Taiwan", go to the oldest "Yunlin Puppet Theater" in Taiwan, enjoy special performances, and even go behind the stage exclusively, with professional gymnasts Guided by a puppeteer to experience the fun of palm opera, we went to Taiwan's largest fruit and vegetable wholesaler "Xiluo Fruit and Vegetable Market" to learn about the past through the local team's commentary, and finally went to the most famous soy sauce village in Taiwan to experience the fun of making soy sauce by ourselves.

The "Nostalgic Culture" themed itinerary will go to the south of the border, and arrange to take the "Blue Pipu Jieyou" to recall the memories of taking the Bluepipe Express in youth. A well-known local art master in Hengchun played the yueqin and sang Hengchun's thoughts, and then went to Taiwan's fishing center - Donggang to taste fresh catches.

The theme itinerary of "Nostalgia Culture" is arranged to take the "Blue Leather Jieyou", and enjoy the performance of Yueqin, a well-known local art master in Hengchun, on the train.

(Provided by Lion Travel)

Next, it is expected to launch a limited period of seasonal products, take tourists to enjoy flowers and exercise, go to Shanlinxi, the first choice for flower viewing in spring, to enjoy the planting of 130,000 tulips with more than 20 kinds of colors, and the Alishan wisteria flower season, etc.; another annual The Taiwan Lantern Festival returns to Taipei this year, and it also arranges to take tourists to Taipei to enjoy the different Taiwan Lantern Festival. The second season is currently planning the theme itinerary of "Art Music" and "Food, Agriculture and Food". It is expected to cooperate with Youren Shengu, In cooperation with the Jiutian Folk Art Troupe, they designed a local dining table plan, and went to Yilan to pass on the art and reminisce about the table-setting culture of the old era.

Xiongshi said that the "High Speed ​​Rail for Adults and Children" offers a discount of 200 yuan for tourists over 65 years old to join the group.

For more details on the itinerary of "High Speed ​​Rail Tour for Adults and Children", please refer to Lion's official website: https://event.liontravel.com/zh-tw/thsrc/seniortravel.

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