Analysts have revealed that Apple is developing a lower-priced version of the AirPods Lite headset.
(Picture / Flipping the Internet)
There are four types of AirPods headphones currently sold by Apple, including AirPods 2, AirPods 3, AirPods Pro 2 and AirPods Max.
According to the latest news from analysts, Apple is developing a lower-priced "AirPods Lite" in order to expand its competitiveness in the market.
Well-known analyst Jeff Pu said that although Apple AirPods is the overlord of wireless earphones, the market demand is expected to decline this year, and shipments will decline from 73 million units in 2022 to 63 million units in 2023. The reason is estimated to be AirPods 3 sales are weak, and Apple may not release new AirPods this year.
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Jeff Pu further stated that in order to compete with other brands, Apple is developing a low-priced AirPods, which he called "AirPods Lite" for the time being, but the actual details and launch time of this product are not yet clear. The price may be lower than 129 Around US dollars (about NT$3,960).
In addition, Apple launched the first Apple Watch Ultra specially designed for sports groups last year. Jeff Pu also predicted that Apple is preparing to introduce Micro LED technology into a newer generation of Apple Watch Ultra screens, and the launch time may be 2024.
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