Google 2022 Beauty Trend Search, "Passport Makeup" topped the list.

(pexels)


Every year at the end of the year is the time to summarize various popular rankings. Google announced the most searched beauty trends in the United States in 2022, from Passport make-up trend to red nail theory to American beauty trends. Internet celebrity Addison Rae's lip gloss trends are all on the list.


Hailey Bieber is the top search in the nail category on Google.


The "2022 Search Keyword Annual Report" released by Google analyzed billions of search keywords, covering all categories, from beauty, nail art and hairdressing, to TV, people and news events, and found that people are most moved this year. Interesting content, this year's list data focuses on search keywords with "surge" in traffic, rather than overall search volume.

In 2022, red nail theory, niacinamide, and how to create an attractive passport photo are among the most searched beauty-related keywords on Google in the United States. from social platforms.


The social platform set off a red nail polish theory.

(Reposted from cosmeticsbusiness.com)


Among them, TikTok has a huge impact on search keywords. Many of the most searched beauty-related terms on Google this year are shared by TikTok creators, such as the "red nail theory" that sparked on the Internet. "In January of this year, TikTok creator @GirlBossTown shared her theory for the first time in the video, mentioning that putting on red nail polish would make her more popular with men, triggering thousands of netizens to tag #rednailtheory Share your experience of putting on red nail polish and being dated by a lot of people.


Addison Rae, an American Internet celebrity who became popular from TikTok.


The founder of the beauty brand "Rhode Skin" and Justin Jr.'s supermodel hot wife Hailey Bieber (Hailey Bieber) also became the top search keyword for "nail art" this year. Several of her nail styles are very popular and all the rage; In addition, the search volume of skin care ingredients such as niacinamide, vitamin A, and hyaluronic acid has increased significantly, and people are concerned about how to add them to their daily skin care routine.


Hailey Bieber's own beauty brand "Rhode Skin" is popular among young people.

[US Google Beauty Trends Search Ranking TOP10]

1. Passport make-up trend

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2. Addison Rae lip gloss trend (Addison Rae lip gloss trend)

3. White dot trend (white eye makeup brighten)

4. Invisible eyeliner trend

5. Douyin blush trend

6. Doe eyes trend

7. Tired eyes trend

8. Crying make-up trend

9. Under eyeshadow trend (lower eyelid, lying silkworm trend)

10. Dark lip liner trend (dark lip liner trend)


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