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The iPhone has traditionally dominated the Japanese mobile phone market.
(Photo/Associated Press)
As we all know, Apple's iPhone has a very high market share in the Japanese market, but according to market research reports, the share of Android phones in Japan has actually been growing in the past three years.
According to the mobile phone sales report for the third quarter of 2022 released by the market research agency Strategy Analytics, although the Japanese market is still dominated by the iPhone, there have been subtle changes in the market share of Android and the iPhone in the past three years.
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From the perspective of 2020, 2021, and 2021, also using the third quarter as an indicator, Japan’s Android mobile phone shipments accounted for 36.1% in 2020, growing to 41.5% in 2021, and reaching a new high of 43.5% this year; another part , of course, means that the iPhone's market share has been divided, which means that the iPhone's market share has dropped from 63.9% to 56.5%.
Strategy Analytics released the mobile phone sales report for the third quarter of 2022.
Analyzing the reasons for the growth of Android phones in Japan, there are two main reasons, including incentives from Japanese telecom operators and price competition among Android phone manufacturers.
But to say that the Japanese don’t like the iPhone, that’s okay, because the iPhone still occupies the 8th place in the list of the top 10 most popular mobile phones, and only two Android phones make it into the list, namely the Google Pixel 6a which ranks 6th and Sharp Aquos Wish 2 at No. 7.
Google Pixel 6a can be said to be a big dark horse, because it is quite difficult for non-Japanese Android phones to enter the Japanese market.
Strategy Analytics Report - Top 10 Best-selling Mobile Phones in Japan in the Third Quarter of 2022
●Apple iPhone 13
●Apple iPhone SE 2022
●Apple iPhone 14
●Apple iPhone 14 Pro
●Apple iPhone 14 Pro Max
●Google Pixel 6a
●Sharp Aquos Wish 2
●Apple iPhone 12
●Apple iPhone 13 Pro
●Apple iPhone 13 mini
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