Pantone's 2023 color of the year is "Viva Magenta Magenta".

Pantone, the global color authority, selects the color that represents the entire year in December every year. Today (2) the color of the year 2023 was announced earlier today, which is "Viva Magenta Magenta", which is described as a subtle balance of warmth and coolness. The crimson tone will announce the arrival of a new vision in an unconventional era, and it is also a signal to show new power.

Pantone selected "Viva Magenta Magenta" as its 2023 color of the year.

Pantone's color of the year has always been closely related to the current atmosphere of the world. Following the 2022 "Pantone 17-3938 Very Peri", which represents the color that inspires people with confidence and vitality, "Long Live Magenta" (Pantone 18-1750 Viva Magenta), this color between red and purple, not only represents vitality, but also heralds the advent of new horizons.

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According to Pantone, "Viva Magenta Magenta" is writing new narratives. It is a bold, energetic and optimistic color that encourages unfettered experimentation and self-expression; it is also an exciting, borderless existence, and it is very conspicuous , bold, witty and all-inclusive, but with a little personality and rebellion.

"Viva Magenta Long Live Magenta" is inspired by cochineal.

This subtle deep red shade not only presents a balance between warmth and coolness, it is also a hybrid color, like carmine without being overbearing, a transformative red tone that can promote the creation of a more positive future.

"Viva Magenta Magenta" is considered a vibrant color.

Leatrice Eiseman, vice president of Pantone, said that as the virtual world becomes an increasingly important part of our daily lives, Pantone also hopes to draw inspiration from nature and real things. When people live in an unconventional era, the only thing that becomes traditional is Adapting to this "unconventional", "Although there are too many things that have affected our thinking and the changes we have to make, there is no doubt that the most important impact is Covid."

Leatrice Eiseman said bluntly: "Amid the ongoing pandemic, Viva Magenta represents reassurance, confidence and connection in a world trying to regain its footing."

After the 2023 color of the year was announced as "Long Live Magenta", it was generally agreed by netizens that it is quite in line with the global recovery after the epidemic, "the best choice", "great, the world needs more saturation color!

Viva Magenta represents reassurance, confidence and connection in a world trying to regain its footing. 

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