It was Milan Fashion Week recently, and the most popular trend of online editions was a Swedish designer brand AVAVAV. Because the models who came out of the stream all fell down on the runway, one after another, the pictures of "falling" were super funny.

Every fashion week, as long as a model accidentally falls on the runway, it will become a sideshow the next day. This year, in Milan Fashion Week, which was released in the spring and summer 2023 series, it is from Sweden, and it is often designed with bold and quirky designs. The inspirational AVAVAV is a clever arrangement that every model who takes the stage must fall, and the model group also performs hard. After the photo is exposed, every moment of falling is very real, which instantly caused a wave of online editions.

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AVAVAV's Spring/Summer 2023 collection made the model's deliberate fall on the runway a topic of conversation.

In fact, among the tragic incidents of many models falling on the runway, the most memorable one was that when Vivenne Westwood released the autumn and winter series in 1993, Naomi Campbell, who had not yet become a supermodel star at the time, was invited to participate in the catwalk. And she accidentally fell on the stage because she was wearing ultra-high platform high heels, and her generous smile at the camera was unforgettable, and she even became a fashion news headline the next day. Therefore, the fall stage arranged by the AVAVAV show made people unable to help Naomi associates them together, because the same reverberation effect is created.

AVAVAV's works this season have not only become a topic of falling bridges, but also many humorous ideas can be seen in the works with "false wealth" as the main design axis, such as imitating the Rolex watches that everyone is looking for to make necklaces, pirated Louis Vuittons. The Vuitton logo, the "money symbol" on clothing, etc., ironic people's definition of wealth.

In order to express the design axis of "false wealth", many elements that people think are rich symbols are replayed in clothing works, such as Rolex watches, LV Logo and so on.

Extended reading:


Lisa's hot short skirt is on the line and it's close to her legs!

The "absolute realm" of the silly Internet was also exposed and


was flashed by Jin Taili's "perspective outfit"?

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