Netflix is ​​expanding its push to charge people who use a single multi-user account as it looks for new ways to make money after years of massive growth.

The streaming service said it will ask subscribers in five countries in Central and South America to pay an extra $2.99 ​​(€2.92) a month to add a "second home" to their accounts, which usually until now it has been used as giving the password to others in order to use the free content.

Netflix also warned that the tightening of password sharing will spread worldwide, writes the



Photo: Netflix Olivier Douliery/Getty Images

The latest announcement came ahead of his results due on Tuesday.

Earlier this year the company announced its first drop in subscribers in more than a decade.

The firm will provide an update to its members alongside its results, which are expected to reveal a decline in growing subscribers.

It's a stark shift for a company that for years saw seemingly unstoppable growth as it revolutionized the way people around the world consume entertainment, shaking up the traditional television and movie business.

Its position as a global giant was cemented when the pandemic hit in 2020 and people, stuck at home with few other options for entertainment, flocked to its shows.

But as pre-pandemic habits return, Netflix is ​​struggling to attract new subscribers — and retain the loyalty of existing members.

Price hikes have prompted people in countries such as the US and UK to cancel subscriptions, while a host of new competitors, such as Disney, many of which once sold their movies and TV series to Netflix, tempt audiences. in the US and elsewhere.

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Research suggests that people are increasingly signing up to watch specific shows and then canceling their accounts.

It's not clear how families will respond to the firm's demand for more money for joint accounts.

In March, Netflix said it would charge households in certain countries like Chile to add an "extra member."

The latest move, which takes effect next month in Argentina, Honduras, Guatemala, El Salvador and the Dominican Republic, presents the request in slightly different terms, asking $2.99 ​​for each additional home.

People can edit their accounts to remove extra homes at any time, he said.

Netflix has said it expects to experiment with different ways to display fees before rolling them out globally later this year.

"When things were going well, Netflix could afford to ignore account sharing, but now it makes sense to try to exploit people who share passwords, even at the risk of alienating some," said Guy Bisson, executive director at Ampere Analysis.

"I think they will probably gain more than they will lose by doing this," he said.

"They can roll it out sequentially and gradually and make sure it has the effect they expect."

In addition to trying to get more money from existing audiences by cracking down on password sharing, Netflix has said it will experiment with a lower-cost ad-based service.