The Cuban ambassador to China, Carlos Miguel Pereira, and Chen Xiaobing, co-founder and executive director of the Caissa Tourism Group (one of the most important companies in the travel industry), signed a memorandum of understanding on Wednesday with the aim of cooperating in the bilateral development of tourism.

Pereira asserted that with the agreement both countries will work on "the promotion, organization and management of travelers to the island and to China under various modalities."

The projects that derive from the signing of the memorandum will respond to interests identified in cultural, health, historical-heritage and multi-destination tourism in the Caribbean.

Cuba intends to double the number of Chinese visitors in the short term.

To this end, it has increased its efforts in promoting its attractions in nature, culture, health and nautical tourism, among others.

To this end, it signed an agreement in November 2019 with the Chinese agency Ctrip (the second largest online travel agency in the world) to position its main destinations.

In addition, it negotiated facilities in the digital payments of Chinese citizens with Alipay (an online payment platform).

(With information from Prensa Latina)