"Smartenitsa" is a modern reading of one of the most Bulgarian traditions on the occasion of March 1 - the Martenitsa

A1 launched the "Smartenitsa" campaign, which combines Bulgarian tradition with modern technology in a stylish and functional accessory for smart watches. The specially developed look of the straps in white and red is inspired by the iconic design of the martenitsa.

"Today, technology defines everyday life, but we at A1 value traditions and breathe new life into them. The Smartenitsa campaign is an example of our commitment to connect what is meaningful to people with new technologies. By interweaving the tradition of wearing a martenitsa with the innovative design of smart accessories, we provide people with a modern and practical way to observe the Bulgarian custom," shared Alexander Kolev, "Product portfolio and accessories" manager at A1 Bulgaria.

In the promotional period of the campaign from February 12 to March 12, 2024, each user can purchase a smartwatch from the selection and receive a special Smartenitsa strap. The focus of the promo offer is the iconic models with advanced functionalities from the Huawei GT 4 and GT 3 series, as well as models from the Samsung Galaxy Watch 6 series and other available models from the operator's portfolio. Customers will have the opportunity to purchase a Smartenitsa strap separately at a price of BGN 14.99. 

There are five types of custom straps available for free sale, tailored for the main smart watch models in the market, the ones for Samsung and Huawei are 18mm, 20mm and 22mm, and the other two are for Apple 38/40/41 and 44/45/49.

The exclusive accessory and smartwatch promo offers can be purchased both online from the site and in A1 stores while stocks last. For more information about the diverse range of smart devices and "Smartenitsa" straps presented in the campaign, visit A1.bg.

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