Listen to the news

As a strategic step to strengthen the growth of bTV Media Group (bTV), as of December 11, bTV announces important changes in the top management team of the media.

The position of Director "Program" is taken by Apostol Penchev with the task to develop a content strategy that will accelerate the growth of the company and build on the commitment of the media to offer "content anytime, anywhere". At the same time, Darina Petrova joins bTV as HR Director and in her new role will focus on expanding the company's position as the best employer in the industry.

Sasho Kadiev's new show starts on January 1, 2024

This change comes at a time when bTV is focusing on integrating modern digital technologies and innovative strategies into its core business. Apostol Penchev and Darina Petrova took over from Hristo Hadjitanev and Natasha Kumcheva, who parted ways with bTV by mutual consent after many years of dedicated work and contribution to the company. The two will continue to work at bTV until December 31, ensuring a smooth transition of business operations.

"It is difficult to part with Natasha and Christo, who for a long time occupied a key place in our activity. I would like to express my deepest gratitude for everything they have done for bTV. I am confident that Darina and Apostol will successfully guide the implementation of innovation in our business processes, helping bTV to establish a leading role and address future challenges," said Ralph Bartolight, CEO of bTV.

Darina Petrova started her career in the field of "Human Resources" at the energy company Enel in 2006, after which she continued her development in the sectors of mining and heavy industry, healthcare, FMCG. Darina has an education in advertising, marketing and business administration, as well as level 7 of the certification accreditation programme of the Association for Human Resource Management Professionals in the UK. She has led projects on change management, organizational development and leadership, remuneration and benefits management for her previous employers.

Apostol Penchev returns to bTV with his extensive television experience, where he was Program Director in the period 2005-2009, Head of Television in the period 2009-2014 and Member of the Management Board in the period 2010-2014. He has also held senior management roles at the Bulgarian National Television, PRVA and B92 TV in the Republic of Serbia, and Nova Broadcasting Group in Bulgaria.

Follow the channel on

New Leadership



bTV Media Group