Taylor Swift and Lionel Messi.

(CNN) -- If it seemed like everyone was buying tickets to see Taylor Swift or Lionel Messi this year, it was probably because it was happening.

StubHub released its 2023 "The Year in Live Experiences" report that revealed some of the best-selling events on its website. Swift's tour and Messi's matches were among the most popular events.

Perhaps not as a surprise, but Swift's "Eras Tour" was StubHub's largest tour in the website's history and female artists, including Swift, Beyoncé and Pink, encompassed 73% of the total sales of the top 10 artists on world tour, which also included Coldplay, U2 and Bruce Springsteen.

Swift, Beyoncé, and Pink also "tripled sales" of the 10 best-selling artists of 2022 on StubHub.

  • Lionel Messi is Time magazine's Athlete of the Year

The "Eras Tour" grossed about $2.200 billion in ticket sales in North America alone, according to research firm QuestionPro, demonstrating how incredible demand for entertainment and experiences helped boost the economy.


In Messi's case, his transfer to MLS's Inter Miami this summer was a boon for the league's ticket sales, which jumped 160%, according to StubHub. The Argentine soccer superstar also attracted fans from outside the U.S. with a 220% increase in international sales.

Inter Miami also became the "most sought-after team" in MLS upon his arrival, outselling the second most popular team (Los Angeles FC) by 85%. Before "Messimania" took hold, Inter Miami was the thirteenth team with the highest demand for tickets.

The top six matches of the MLS season were away games from Inter Miami, StubHub said, and the match between Los Angeles FC and Miami was the most expensive MLS match ever in this tournament, with tickets averaging around $800, a sharp increase from LAFC's typical price of $145.

Other sporting events that boosted StubHub's sales included Super Bowl LVII between the Philadelphia Eagles and Kansas City Chiefs, which outsold last year's championship by 50%, and the WNBA final between the New York Liberty and Las Vegas Aces, StubHub's best-selling league finals in history.

Lionel MessiTaylor Swift