The company was honored at the EuroCommerce's "Future of European Commerce" awards


With its largest socially responsible initiative "You and Lidl for our tomorrow" Lidl Bulgaria won the award in the category "Sustainable Development" of the "Future of European Commerce Awards" (2023). The award is given for the sustainable contribution to society that the initiative has achieved for the period 2017-2022, as well as for its transformation in 2023. Lidl Bulgaria is the only Bulgarian retailer to be awarded the prestigious award, but also the only Lidl country with this recognition. The award ceremony took place on 27 November in Brussels.

The organiser of the Future of European Trade Awards is the largest association of wholesalers and retailers in Europe – EuroCommerce. All European trade member companies from 27 countries were invited to participate in the competition, and the organizations had the opportunity to submit an initiative or project in each of the four categories – "Sustainable Development", "Digitalization", "Community Engagement" and "Skills Development". The competing projects were evaluated by a seven-member jury of representatives of leading NGOs, media, the European Commission and the European Parliament.

In addition to the initiative "You and Lidl for our tomorrow", Lidl Bulgaria received a nomination for its program "Lidl Palette" in the category "Community Engagement".

"It is an honor and a great joy to receive this recognition. It is proof that our commitment to sustainable development with care for local communities is valued internationally. We are happy that the project, in its uniqueness, including the transformation, has met the extremely high criteria of the authoritative jury, and this confirms our position as a leader in the field of the Bulgarian and now on the European stage, "said Milena Dragiyska, CEO of Lidl Bulgaria. "We are proud of the initiative "You and Lidl for our tomorrow" and the award motivates us even more to continue to boldly develop and build on it," she added.

By supporting civic projects in several thematic areas addressing social, cultural and environmental issues, You and Lidl for our tomorrow has brought about positive change for local communities, reaching over half a million people across the country. The total social investment of the company for the last five years reached BGN 915,00, donated in support of 119 civic ideas.

This year, the initiative is transformed, expanding its scope with three new thematic areas, and in addition to NGOs, young people under 18, as well as media and individual journalists, can now participate. Currently, the phase of tripartite assessment of all applications is underway, and the finalists, who will allocate the record fund of BGN 365,000, are to be announced in January 2024.

"You and Lidl for our tomorrow" is implemented in partnership with the Workshop for Civic Initiatives Foundation, Bulgarian a donation forum, and this year they were joined by the Association of European Journalists.

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