Apple confirms flaw in the new iPhone 15 1:27
(CNN) -- Apple announced its second product event of the season, just a month after unveiling its new iPhone 15 lineup. These are likely to be new iMacs.
The company sent out invitations to the media for a conference on Monday, October 30 at 8:00 p.m. Miami time (5:00 p.m., Los Angeles time), a little later than usual for these types of events. Participation can only be made through a live stream. Generally, Apple tends to carry out its product launches both in person and virtually.
The event's slogan — "scary fast" — is an apparent nod to the likely unveiling of its next-generation silicon chip, M3, as well as Halloween. The company is expected to introduce new iMac computers with the powerful new chipset, in a move that it hopes will also boost Mac sales, which are down this year.
"Weak demand, excess inventory, and worsening macroeconomic climate were all contributing factors to the precipitous drop in traditional computer shipments," market research firm IDC said earlier this year.
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Last year, Apple introduced its M2 chip to its MacBook lineup. This year's event is expected to announce the 24-inch iMac with the M3 chip. At the moment, there are no rumors about the launch of a new iPad.
Apple released its first in-house M1 silicon chipset for its PC lineup in 2020, leaving behind Intel's universal option it used for years. Back then, Apple claimed that it offered the world's fastest CPU core and integrated graphics in a personal computer.
Last month, Apple unveiled its iPhone 15 devices with a slimmer design, a more advanced main camera system, a customizable action button, and USB-C charging.