For yet another year, Postbank is among the big winners in the prestigious awards for best employer in Bulgaria – Career Show Awards, and was awarded a total of four gold and one bronze medal in some of the most attractive and contested categories of the competition this year. The financial institution received the golden award for "Best Employer" in the banking and Finance sectors. The recognitions are for the successful implementation of innovative and creative solutions and successful employers' practices for attracting, training, managing and developing talents. The company was also awarded in the overall and most controversial category "Best Employer for 2023" for its overall employer brand strategy.
Postbank also earned an award in the category "Using Technologies in HR", which again evaluated its innovative approach to digital and VR gamification of the employer brand and automation of HR processes with gold. Over the past year, the financial institution has created an innovative gamified career site with a career quiz game and has implemented a challenging gamified VR software application project to offer its future and current employees an engaging, interactive and inspiring learning and development environment. Using the functionalities of one of the most popular communication platforms in the world, Postbank is the first financial institution in Bulgaria to develop its own career chatbot in Viber to provide an excellent experience to its new candidates.
"We are happy to be among the best, biggest and most desirable employers in our country. Our results this year in the prestigious employers' competition continue to show us that we are going in the right direction to have successful and motivated employees to move the company forward. The awards are proof of the efforts we make in our care that all our colleagues feel good as part of our large team of over 3000,<> employees at Postbank, which this year grew after the completion of the acquisition of BNP's Paribas Personal Finance branch in Bulgaria," Postbank commented.
Postbank's implementation of innovative applications, attractive video content, e-learning platforms and Postbank's use of gamification in a digital and virtual environment, together with its career portal, reinforce the responsibility and efforts of the financial institution for the digital transformation of the workplace and logically lead to the fourth gold award in the competition – for the good work of the HR team in the category "Management and Teams". It is proof that Postbank employs exceptional professionals who implement best practices in recruitment, retention and development of employees.
"The awards are also valuable to us because they are an appreciation of our innovative vision and high standards in the implementation of globally established employers' practices in human resource management, the creative approach and the innovations we use to attract the young generation to the market. And his representatives are not only much more demanding in expectations than their future employer, but also bolder in experimenting with technology, even when applying for a job. Keeping their attention is a challenge for us banks and this provokes us to look for a different approach to them, relying on digital communication, VR gamification and automation in our HR processes at all levels. In an effort to reach all talented and ambitious young people who are looking for opportunities for a successful career start in a modern company, we also created a special Instagram channel PostbankSuperstarter, with which we upgraded our innovative talent selection strategy. We are glad that we succeeded and at the moment we can boast of great interest in all positions with us, as well as in our internship program, "the financial institution added.
The Career Show Awards is an annual competition that recognizes best practices in employer branding and employee attraction, retention and development. This year, more than 100 companies competed in the prestigious competition and a record 403 applications were submitted. The winners of the Career Show Awards 2023 were selected by a prestigious jury composed of proven experts from different spheres of business and public life.
With the awards received, Postbank consolidates its leading positions as an employer in the financial services sector, and over the years the company has been distinguished many times in other international and local competitions for its innovative solutions in building a successful and motivated team and in establishing a strong employer brand. Thanks to its exceptional HR practices, Postbank is also certified as a "Top Employer" by the international independent Top Employers Institute in 2023.
More information about Postbank's employers' policy, as well as about the vacancies and career development offers, can be found on https://careers.postbank.bg/.