Trai said, in its first phase, only customers will be able to register their consent to receive promotional calls and SMS.New Delhi:
The Telecom Regulatory Authority of India (TRAI) has directed service providers to develop an integrated digital platform within two months to curb unwanted calls and messages. Through this platform, the facility of taking customers' consent on promotional calls and messages can be provided.
Trai said in a statement on Saturday that in the first phase, only customers will be able to register their consent to receive promotional calls and SMSes. After this, business organizations will be able to contact customers to get their consent for promotional messages.
"TRAI has now directed all service providers to create an integrated platform and develop digital consent acquisition (DCA) facility for the process of registering customer consent in all service providers and key entities," the telecom regulator said.
At present, there is no integrated system to get customers' permission to receive promotional messages.