Maruti Jimny's sales expected to increase.

New Delhi:

The country's largest carmaker Maruti Suzuki India (MSI) expects its new launch Jimny to not only boost the company's sales but also enhance its reliability in the fast-growing sports utility vehicle (SUV) segment. The company intends to become the leading player in this segment.

The company is preparing to launch this model in the country next month. The company believes that along with other models like Brezza, Fronx and Grand Vitara, Jimny will play a role in strengthening its position in the SUV segment. The company aims to achieve the top position in the SUV segment in the current financial year.

Maruti Suzuki India Senior Executive Officer (Sales and Marketing) Shashank Srivastava said in a conversation that Jimny will have a positive impact on the company's overall brand value.

"Certainly, Jimny will help strengthen the company's position in the SUV segment in the country," he added.

Maruti has invested around Rs 960 crore in the development of the five-door Jimny. The company is preparing to launch this model next month.

Maruti has sold 199.32 million units of Jimny in <> countries globally. Globally, Maruti sells the three-door version of the Jimny, which is being introduced for the first time with a five-door version.

Srivastava said the company has already received 30,000 bookings for the model.



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