Wacheng Taitong (2729) Group announced the launch of the "30500 Project".

(Photo by reporter Yang Yamin)

[Reporter Yang Yamin/Taipei Report] The catering industry is ushering in a strong recovery. The Wacheng Taitong (2729) Group announced the launch of the "30500 Plan", with the US market as the first stop of the global layout. It is expected to reach 30 brands worldwide and 500 store target.

Xu Chengyi, chairman of Wacheng Taitong Group, said that Wacheng Taitong’s earnings per share in the first quarter reached 4.84 yuan, and handed in an impressive report card. Wacheng Taitong will take advantage of the victory to pursue and accelerate the expansion of the Taiwan market. 18 new stores, including 9 Shishixiang, 4 Wacheng, 2 Very Thai, 1 1010 Xiang, as well as the Diner, which first set up its flag in Taichung in July, and the new Thai restaurant that is expected to debut in the fourth season Brand, the number of total stores this year has double-digit growth to 158.

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He pointed out that Taiwan's restaurant industry (excluding beverage stores) is as high as 720 billion a year, and the market is still expanding. Wacheng Taitong will continue to launch new brands, deepen the Taiwanese market, and increase its market share in the Taiwanese restaurant market.

The U.S. market is expected to enter in the second quarter of next year. California will be the first stop, and the first store will be opened in Los Angeles. The initial plan is to open 3-4 stores in one go. The population of California is 39 million, and there are thousands of chain restaurant brands in the United States, accounting for about 30%. The stores are all opened in California. In the first three years, California will be the main battlefield. In the long run, it will develop into a national Thai food brand. The goal is to open more than 100 stores in the United States by 2030.

As for the Chinese market, due to the outbreak of the new crown pneumonia epidemic in 2020, more than half of them were unable to operate, and the group also suspended its stores in China. The priority market at this stage is that China is the factory of the world, and the Wacheng China business will transform into a procurement center, purchasing dining tables, chairs, tableware, and food delivery robots.

Xu Chengyi emphasized that Wacheng Taitong Group will enter any good market, not to withdraw from the Chinese market, but to put the group's resources in Taiwan and the US market at this stage.

In response to the group's "30500 Plan", Wacheng Taitong Group also simultaneously created related strategic businesses.

The "Xiluo Vegetable R&D Center" which will start operation in October this year is directly located at the source of the highest quality vegetables in Taiwan. It works with local farmers to develop and improve the optimum process from planting to harvesting, and to carry out cleaning and cutting on the spot before processing. After the homework is done, it will be delivered directly to all stores in Taiwan.

In early April 2024, the "Global R&D Center" of more than 5,000 square meters will be officially opened. Its R&D momentum will support the group's future multi-brand development strategy. The resource logistics center and logistics center can serve the operation-related needs of up to 500 stores. The sauces on the market will also be directly supplied by the "Global R&D Center".

The "Quick Food Shang Digital Co., Ltd." established by the group in 2021 will serve as the advance force for the group to develop and explore all industrial technology applications, from QRcode ordering to the "wa10" APP membership system. After that, it will also be responsible for introducing robots to the group's stores , to ensure the smoothness of the overall operation process and the improvement of service efficiency.

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