Google held an online press conference, where Jack Buser, director of Google Cloud game solutions, shared the development strategy of instant games.

(taken from the screen of the press conference)

[Reporter Xu Ziling/Taipei Report] Optimistic about the continued growth of the game industry, Google predicts that 400 million new players will be added by 2027, and instant games are becoming the mainstream of the game industry. And stable workload, efficient and real-time operating system, and Google will assist the industry in the three major strategic areas.

Google held an online press conference today (13th), where Jack Buser, director of Google Cloud game solutions, shared the development strategy of live service games.

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Jack believes that instant games are undoubtedly the future of the game industry. According to surveys, as many as 80% of the world's population owns smart phones, so when many people start playing games, they start from mobile phones, and when they move to PC games , would also expect to be able to play such instant games.

Instant games are also becoming mainstream. Jack Buser pointed out that the top 10 popular action and PC games in 2022 are all instant game types; console games are also showing similar trends.

The number of global game players will reach 3.6 billion by 2024, and there are amazing business opportunities. Google predicts that by 2027, there will be an increase of 400 million new players.

Jack shared three strategic areas of Google Cloud's instant games: first, providing services to players around the world.

Real-time games rely on an uninterrupted operating system, and Google Cloud can help developers build game servers on the world's largest and most secure network to provide services to players around the world.

He gave an example. Before launching a game, developers may worry about whether they can load millions of players online at the same time. Potential players may be lost.

Therefore, Google assists game developers to modernize their servers and empowers developers to serve a large number of players through Google Kubernetes Engine (GKE).

Second, assist in collecting and aggregating game data.

Recording player progress is a key to real-time games, and Google Cloud can help developers ensure player experience without worrying about system scale or game performance.

Cloud Spanner, built by Google, can meet data scalability requirements and provide a logical, horizontally scalable single database that can handle more than 2 billion requests per second.

No. 3, "Provide data insights for players and games."

In order to retain players, developers must understand which are effective practices to establish player segmentation, and Google provides data analysis and AI technology to help game developers gain insight into effective strategies.

Taiwanese media is concerned about the application of generative artificial intelligence (AI), Jack responded that Google has always been a leader in the field of AI and machine learning (ML), and many companies use their related services in data loads, and generative AI is now The game market is a very hot topic, because the game must create a lot of content to make players more willing to participate. Google believes that generative AI provides a potential technology for instant games, which can bring more players to the game.

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