Kanghe Securities General Manager Qiu Rongcheng (right) was received by President Tsai Ing-wen and

praised the National Brand Yushan Award for Outstanding Enterprise Leaders National First Prize.

Qiu Rongcheng, general manager of Kanghe Securities, won the "National First Prize of Outstanding Enterprise Leader" in the 19th National Brand Yushan Award, and was invited to meet President Tsai Ing-wen at the Presidential Palace a few days ago; at the same time, Kanghe Securities also won the "Outstanding Enterprise" , "Outstanding Enterprise Leader", "Best Product", "Best Popular Brand" and many other Yushan Awards, representing Kanghe Securities' commitment to business strategy, corporate governance, financial innovation, etc. .

National First Prize Winner of Outstanding Enterprise Leader - General Manager of Kanghe Securities, Qiu Rongcheng, has 29 years of experience in the securities industry. Since he took office in 2015, Kanghe Securities has actively promoted two major business transformation directions: "transaction diversification" and "digitalization of services", and take "all-round wealth management" as the company's overall goal.

During this period, he led the self-operated team to establish derivative financial commodity trading modules, cross-market commodity arbitrage spread transactions, low-risk strategic transactions, foreign debt transactions, etc., and reformed the use of business halls in each business base to provide customers with independent and exclusive financial management space, successfully Introduce the new corporate image of the wealth management center.

In view of the fact that the profits of large securities companies are all based on the design of multiple financial products, wealth management capabilities, new financial products or strategic transactions, etc.

Qiu Rongcheng successfully led the new financial product team from only doing a single warrant business at the beginning, to importing and establishing low-risk strategic trading modules such as ETF arbitrage spreads, ETF market making, and assisting the bond department to establish foreign debt transactions, increase trading opportunity income, and establish diversification. The profit model of prudent trading achieves the goal of diversified trading.

Qiu Rongcheng, general manager of Kanghe Securities, also said that securities firms have the most abundant and professional investment know-how and professional knowledge. In the future, they must become a wealth management center, that is, provide all-round wealth management consulting and solutions. Only when the brokerage transaction service becomes the role of wealth management consultant can there be room for growth and the ability to improve profitability. This is also the main axis of the development of Kanghe Securities.

Qiu Rongcheng also launched the business base optimization plan of Kanghe Securities Branch, mainly to subvert the stereotype of setting up a whole CRT TV wall and rows of chairs in the business hall of a securities firm. Currently, the electronic stock order rate is over 70%, so the area of ​​the business hall must change with the times. Improve and reduce, or improve the comprehensive use of square meters, and transform into a wealth management center-level space planning, planning for wealth management and high-asset customers.

Today is the investment trend of AI intelligence. Taking customer demand orientation and experience as the primary starting point, create a new community platform experience, especially a personalized smart financial platform. Kanghe Securities has launched the "Haokangfun Heart Investment" trading platform, which is the application Brokers have the most professional investment and wealth management advantages, targeting petty bourgeoisie and providing them with affordable and high-quality wealth management services to achieve the goal of inclusive finance.

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