In addition to TikTok, Chinese apps such as Temu, CapCut, and SHEIN are also among the apps that Americans love to use.
[Financial Channel/Comprehensive Report] While the United States is actively blocking the Chinese short video app TikTok, according to statistics from the research firm Sensor Tower, since March, Americans have been the top 5 most downloaded apps in the Apple App Store and Google Play Store. The top 4 apps are all from China.
Among them, Temu, the e-commerce platform of China’s Pinduoduo (PDD), ranked first. In the fourth quarter of last year, during the Christmas holiday shopping season, the number of downloads in the United States reached 13 million; as for the second place, TikTok took it, and TikTok was also the most downloaded app in the United States and the world last year, followed by ByteDance’s video editing software CapCut at No. 3; Chinese fast fashion brand SHEIN at No. 4, not China’s social software Facebook ( Facebook) ranked fifth.
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In order to cater to the orientation of American users, these Chinese APPs constantly modify the APPs, and finally successfully filled the daily life of American consumers. In order to avoid following in the footsteps of TikTok and becoming a thorn in the side of the US government, the above-mentioned companies are actively de-sinicizing. In 2019, the registered location of the parent company was changed from Hong Kong to Singapore; Temu's headquarters is located in Boston, USA, and the Pinduoduo holding company behind it is located in Delaware, USA.
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