Vivo announced today the new vivo V27 5G phone equipped with MediaTek Dimensity 7200.

The fourth from the left in the picture is Chen Juan, general manager of vivo Taiwan.

(Photo by reporter Wang Yihong)

[Reporter Wang Yihong/Taipei Report] Chen Juan, general manager of vivo Taiwan, pointed out that affected by the epidemic and inflation, it is estimated that the mobile phone market will still be under pressure this year. According to the survey, the sales of Taiwan's mobile phone market stagnated in the first quarter, and even declined slightly by about 3- 5%, and the second quarter is likely to be better than the first quarter due to the simultaneous release of new phones, but it is comparable to the same period last year. Consumers are cautiously optimistic about the mobile phone market this year.

As for whether the general distribution of 6,000 yuan will drive the performance of the mobile phone market, Chen Juan said that according to Hong Kong's experience, the sales volume of the mobile phone market will increase by 150% compared with usual in the month when the government subsidy coupons are issued, and the performance is bright. It will be relatively poor, mainly because consumers delay consumption, so overall, there is nothing special about it.

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Vivo announced today the new vivo V27 5G phone equipped with MediaTek Dimensity 7200. Chen Juan said that the V series is positioned as a mid-range mobile phone for vivo phones. In the past, it accounted for about 20% of the sales of vivo in Taiwan. This year, the marketing budget of the V series is increasing. And under the all-channel layout, the target sales ratio of the V series this year will be increased to 30-40%.

Chen Juan said that the X90 series launched at the beginning of this year is mainly sold by telecom distributors, and it is doing well now. The proportion of annual sales has increased from the original target of 20% to 30%. Mobile phones below 5,000 yuan will be 4G mobile phones, accounting for less than 20% of sales.

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