Taishin Bank announced to upgrade the credit card rights of wealth management customers, and launched the highest-level "Excellence Unlimited Card". In the picture, Shang Ruiqiang, general manager of Taixin Bank.

(Photo by reporter Wang Menglun)

[Reporter Wang Menglun/Taipei Report] Taishin Bank announced today that it will upgrade the credit card rights of wealth management customers and launch the highest-level "Excellence Unlimited Card".

According to a survey conducted by Taishin Bank, the amount of insurance premiums paid by cardholders of Taishin wealth management customers is 20 times that of ordinary credit cards, and overseas and travel spending is also five times higher. Therefore, Taishin also attaches great importance to project upgrades for top customers.

Shang Ruiqiang, general manager of Taishin Bank, said that Taishin has about 300,000 wealth management customers (accounts of one million yuan). Big data analysis provides customized product selection, courteous services combined with branch management and true feelings, and convenient digital processes to form a wealth management team that cannot be replaced by the market.

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Shang Ruiqiang pointed out that since the Taishin Bank’s Wealth Unlimited Card was issued in 2016, through data and feedback from front-line experts, it was found that the cardholders of the Wealth Unlimited Card spend 20 times more on insurance than ordinary credit cards, followed by overseas customers. , Air travel consumption is 5 times higher, and catering consumption is as high as 3 times.

In addition to the above data showing that financial management customers have frequent transactions in business travel, outings, dinner parties and other fields, after the epidemic, cardholders of the Fortune Unlimited Card are more willing to invest in high-quality life experience.

Therefore, Taishin Bank announced to upgrade the credit card rights of wealth management customers, and launched the highest-level "Excellence Unlimited Card", offering the market's best airport pick-up or delivery up to 12 times, increasing insurance rebates to 1.5%, and overseas rebates to 1.5%. There is no upper limit for the 3% cash rebate, which is the best rebate in the market.

"We hope that financial management customers will use this card directly as a brainless card." Shang Ruiqiang pointed out that whether it is swiping the card to pay insurance premiums, travel abroad or go to restaurants, etc., they can all swipe this card together.

Shang Ruiqiang emphasized that in addition to upgrading the existing Wealth Unlimited Card, an invitation-only "Excellence Unlimited Card" is created exclusively for members of Taishin Wealth Management Private Bank, Emerald and Diamond members, inviting customers to join the ultimate courtesy, the best in the market Free domestic airport pick-up or drop-off 12 times per year (you can also choose to exchange for global designated airport pick-up or drop-off, Taiwan high-speed rail standard carriage ticket according to the required number of deductions), 1.5% premium rebate, 50% discount for Michelin/five-star hotels, One night stay in top resort hotels, one night free, international airport VIP room, parking outside the airport, urban parking and other privileges.

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