foodpanda announced that its pandago will be integrated into the App, and officially launched C2C instant express service in Liudu and Hsinchu.

(Photo by reporter Xu Ziling)

[Reporter Xu Ziling/Taipei Report] foodpanda will no longer only do food delivery, but is now entering the real-time express logistics market, hoping to create new growth momentum.

Foodpanda announced today (23rd) that its pandago will be integrated into the app, officially launched C2C instant express delivery service in Liudu and Hsinchu, and will expand to the whole Taiwan before the end of this year. Next year, the overall operation of pandago will break through 3 million orders.

In fact, pandago’s instant express service was launched as early as 2021, but it was limited to B2C logistics services at that time, attracting leading catering and retail companies such as McDonald’s and Carrefour to become partners. In 2022, orders will grow by more than 300%.

Qin Yu, Chief Operating Officer of foodpanda, gave an example. The social enterprise "Silver Gate", which delivers meals to the elderly, used to face the dilemma of lack of volunteers to help deliver meals. After cooperating with pandago last year, it delivered 2,000 meals.

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How big is the instant delivery market?

Qin Yu quoted public information and said that the scale of the fast logistics market can reach 50 million orders a year, of which B2C accounts for 40 million orders, and C2C accounts for 10 million orders. Foodpanda believes that this is a market with great potential, so it hopes to invest more resource development.

Optimistic about the fast logistics market, Qin Yu announced that foodpanda will officially expand the pandago service to C2C. All consumers can experience instant express delivery. Everything, such as helping to deliver keys, collecting parcels, and delivering meals, can be done through fast logistics. solve.

But in fact, similar services have already been launched by other platforms such as Lalamove, so what advantage does foodpanda have?

Qin Yu said, first, foodpanda has 100,000 delivery partners spread across seven cities, making it a powerful delivery partner in Taiwan, and the average matchmaking time is only 5 minutes.

Second, foodpanda's one-stop app provides all-inclusive services, including gourmet food delivery, fresh groceries, discounts for internal use, and instant express delivery.

Taiwan's logistics demand is strong, and its delivery orders rank first in Asia Pacific

Qin Yu revealed that among the markets in which foodpanda operates globally, Taiwan has very strong demand, and the volume of food delivery orders in Taiwan even ranks first in the Asia-Pacific region, which is why it chose to launch pandago services in Taiwan.

However, because pandago can also help deliver food, if users use this function to deliver food in the future, the restaurant will no longer have to pay to become a foodpanda partner restaurant, and one of foodpanda’s revenue sources is the commission from the catering industry. Is this a move? Will it take away the original delivery revenue?

Guo Xinyi, public affairs associate of foodpanda, responded that some stores consider that they cannot meet the large demand for food delivery, so they choose not to join the food delivery platform, but there is still a demand for food delivery.

There is a non-delivery partner restaurant that joins pandago, serving both customers and not stealing foodpanda customers, achieving a win-win cooperation; if the restaurant decides to join the foodpanda delivery platform, it can also reach customer groups that were difficult to reach in the past, so the two are not in conflict.

In addition, to celebrate pandago’s entry into the C2C market, from now until April 30th, anyone who uses pandago’s service and enters the promotion code “Send La” can enjoy a 50% discount for unlimited times for a limited time, with a maximum discount of 80 yuan per order .

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