First Bank's "Little Pink Lion Dream Bus" arrived at Jiaxing Elementary School in Jianshi Township, Hsinchu County. Cai Shuhui, Deputy General Manager of First Bank (fourth from right in the back row) took a group photo with the children.

(provided by Yiyin)

Donate books, stationery and daily necessities to encourage children to study hard

First Bank created the first "Little Pink Lion Dream Bus" in the financial industry that combines public welfare activities. First Bank Chairman Qiu Yueqin (second from left) and First Bank General Manager Li Jiaxiang (left first) attended the launching ceremony.

(provided by Yiyin)

[Reporter Gao Jiahe/Report from Taipei] The First Bank and the First Bank Cultural and Educational Foundation, which have been actively involved in public welfare undertakings for a long time, have created an exclusive "Little Pink Lion Dream Bus" in order to deeply care for remote areas, becoming the first public welfare bus in the financial industry Painted the CMB, and held a sailing ceremony on March 18 at the square in front of Exit 1 of Taipei MRT Ximen Station; First Bank Chairman Qiu Yueqin and General Manager Li Jiaxiang were specially present to support them, with practical actions as the priority Rural children bring warmth and care.

The First Bank said that in order to continue to inject resources needed by rural schools, it will set sail to remote schools in Taiwan through the "Little Pink Lion Dream Bus" to donate books, stationery and daily necessities and other materials needed, and at the same time call for a bank Workers join hands to accompany school children in rural areas, let reading enrich children's vision, and fully explore the knowledge and wisdom brought by the sea of ​​books; it is worth mentioning that this painted minibus is named "Little Pink Lion Dream Bus", hoping to serve Children in rural areas bring hope and dreams, which not only allow school children to obtain a high-quality learning environment, but also symbolize and encourage children to study hard, stimulate their creativity and imagination, and welcome a better future.

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On the day of the sailing ceremony, many people came to take pictures with the "Little Pink Lion Dream Bus" and left their blessings for the children in the rural areas. The pink lion blessing bookmarks are placed in the gifted stationery bags, and the public's messages of blessings are passed on to the first stop of Jiaxing Elementary School, Jianshi Township, Hsinchu County, through the dream bus, so that children can feel the love and care from the society .

The First Bank is deeply involved in ESG (environment, society, and corporate governance) and actively implements environmental sustainability and social welfare. In 2022, it will hold a total of 75 public welfare activities, including joining hands with medical teams to take care of the health of vulnerable residents in rural areas and protect the coast Cleaning up beaches, planting trees to reduce carbon emissions, supporting friendly farming in organic farms, caring for the disadvantaged, and going to rural schools to replace traditional lamps with energy-saving LED lamps, etc. A total of 1,052 colleagues spontaneously joined the ranks of volunteers, and the number of beneficiaries reached eight 103 people.

Looking into the future, First Bank and First Bank Culture and Education Foundation will continue to actively invest in social welfare undertakings and exert their financial influence. At the same time, they will uphold the service spirit of "by your side" and inject positive energy for sustainable development into the society with concrete actions , work together to create a better society for Taiwan.

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