DPP Legislator Zhang Liao Wanjian.

(File photo, photo by reporter Tu Jianrong)

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In view of the fact that the digital advertising market is monopolized by large multinational digital platforms, leading to an existential crisis in the news media industry, DPP legislator Zhang Liao Wanjian and others led the proposal of the "Draft Law on Mandatory Bargaining between News Media and Digital Platforms", which has been scheduled for the 17th Legislative Court The agenda of the meeting will be handed over to the committee for review on the same day at the earliest.

(File photo, photo by reporter Tian Yuhua)

[Reporter Xie Junlin/Taipei Report] In view of the fact that the digital advertising market is monopolized by large multinational digital platforms, leading to an existential crisis in the news media industry, Democratic Progressive Party legislator Zhang Liao Wanjian and others led the proposal of the "Draft of Mandatory Bargaining Law on News Media and Digital Platforms", The draft mainly refers to the Australian model, starting from the promotion of communication and negotiation between the platform and the media, and combining the two elements of "giving sufficient room for negotiation" and "determining the final payment amount through arbitration". It will be submitted to the committee for review on the same day, and Zhang Liaowanjian called for the completion of the third reading of the legislation as soon as possible.

Zhang Liao Wanjian pointed out in an interview yesterday that there are currently three payment models in Australia, Canada and Europe; his version mainly refers to the Australian model and establishes an arbitration system to allow platforms and media to negotiate.

According to Australian data, 90% of media practitioners can be taken care of through the profit sharing mechanism.

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As for the smaller non-mainstream media, Zhang Liaowanjian said that Australia provides subsidies through channels such as the establishment of foundations and project applications.

This part is similar to the Canadian model. First, a public fund is established, and the platform quotes reports to pay to the fund, and then through the profit sharing mechanism to large and small media.

The European model adopts the concept of copyright, and the system is still being established.

He believes that at this stage, we should seek first and then seek good. "The sooner the draft is passed, the better. The government must come up with a countermeasure."

The draft has 14 articles in total, and the competent authority is the Ministry of Digital Affairs.

The draft states that the announced digital platform operators should negotiate with the registered news media in an honest and credible manner regarding the authorization fee and other transaction conditions requested by the registered news media for reprinting, short reprinting or excerpts.

After the negotiation is completed, both parties shall report the conclusion of the bargaining agreement to the competent authority.

The draft also stipulates that registered news media may apply to enter the mediation process after submitting a price negotiation request and fail to reach a bargaining agreement with the announced digital platform operator for more than three months; Submit the bargaining matter to arbitration.

For the penalty section, the draft stipulates that for cross-border platforms that fail to declare their agents on time, digital platforms or news media that violate the obligation of good faith negotiation, and violations of arbitration judgments, the competent authority may notify a deadline to make corrections; A fine of not less than 100,000 yuan but not more than 500,000 yuan may be imposed consecutively.

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