"Wang Pin Steak" celebrates its 30th anniversary, calling out the same birthday as Wang Pin Steak, who was born in 1993. From now until April 10, you can upgrade to any 1990 for free if you spend 1790 yuan on the set meal and show your ID card. Yuan main meal.

(Provided by Wang Pin)

[Reporter Yang Yamin/Taipei Report] Wang Pin (2727) Group's founding brand "Wang Pin Steak" celebrates its 30th anniversary, calling out that Wang Pin Steak is also a birthday star born in 1993. From now until April 10 If you spend 1790 yuan set meal and show your ID, you can upgrade any 1990 yuan main meal for free; if you spend 2 set meals in the store before April 30, you will receive a free "Salt Baked Penghu Prawns with Dried Scallops".

In 1993, Wangpin Group established the first Wangpin Steakhouse store in Xinlu, Taichung. So far, it has opened 11 Wangpin Steakhouses in Taiwan, serving more than 23 million people. Last year, the revenue reached 690 million yuan, and cultivated a group of diehard Regular customers, as high as 60-70%, among which 30-40% of consumers will order the classic Wangpin Formosa Steak.

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Driven by Wang Pin Steak, Wang Pin Group has developed 32 brands and more than 400 stores on both sides of the Taiwan Strait so far, becoming the largest restaurant chain group in Taiwan.

Hou Pengrong, general manager of Wang Pin's fine dining business group, said that over the past 30 years, more than one million diners have enjoyed Wang Pin Steak's classic dish "Chinese Style Beef Short Ribs". The designer Wang Liling's team created a new uniform, which retains the iconic red color of Wang Pin Steak, and at the same time uses a simpler and more modern design to show the professionalism of the catering staff.

In addition, the dishes and store decorations are all new, hoping to let customers feel the brand-new atmosphere between "classic and innovation". Today, the 30th anniversary event was held at Wangpin Steakhouse Zhongshan North Store, which has just been newly renovated, and released the theme of "sweet", The three videos on the main axis of "Happiness" and "Taste" symbolize the life of 30 years old, with hesitation and expectation, to experience the taste of life in the new stage.

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