The Foreign Trade Association announced that it will hold a Taiwan image exhibition in Japan this year, and the exhibition will also return to the physical form in an all-round way.

(Photographed by reporter Liao Jianing)

[Reporter Liao Jianing/Report from Taipei] Entering the post-pandemic era, the TAITRA stated that the convention and exhibition industry will usher in a "spring of convention and exhibition" this year, and also announced that it will hold a Taiwan image exhibition in Japan this year.

In addition, the Trade Association's New Southbound Taiwan Image Exhibition and 26 Taiwan International Professional Exhibitions have also fully returned to physical forms.

The Trade Association held the "2023 Convention and Exhibition Chinese New Year Tea Party" exchange event in Hall 2 of Nangang Exhibition Center this afternoon (10th). It was also a physical event canceled due to the epidemic and three years later. The theme of Silk Dreams in Wonderland is combined with AI technology.

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Huang Zhifang, chairman of the trade association, pointed out in his speech that under the joint efforts of the government and enterprises, the performance of Taiwan's MICE industry has been remarkable no matter from the perspective of Asia or the world. In the past three years, many exhibition activities have been postponed or even canceled. have an impact on operating performance.

He continued, but looking at it from another perspective, the impact of the epidemic, whether in live streaming, AI applications, AR/VR augmentation and virtual reality, or even advanced exhibition technologies and products such as Metaverse, has made substantial breakthroughs and shined brilliantly. , and the Trade Association is more active in exploring the possibility of expanding the application of AI virtual reality integration in business in the digital age.

Huang Zhifang emphasized that the exhibition industry and other related fields will surely usher in a "spring of exhibitions" this year, and the TAITRA, as a member of Taiwan's exhibition ecosystem, is tasked with assisting Taiwanese companies to expand their sales. In 2023, it will be held in Japan The large-scale Taiwan image exhibition, at the same time, the trade association's new southbound Taiwan image exhibition, 26 Taiwan international professional exhibitions and more than 300 overseas sales exhibition groups will also fully return to physical processing.

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