The advertising revenue of the social networking platform "Twitter" in December 2022 will drop by 71% compared with the same period last year.

(Schematic, Reuters)

[Financial Channel/Comprehensive Report] According to the latest data released by the advertising research company "Standard Media Index (SMI)", the advertising revenue of the social platform "Twitter (Twitter)" in December 2022, compared with the previous 71% decrease in the same period of the year

"Reuters" reported that SMI pointed out that the reason for the sharp drop in Twitter's advertising revenue in December was that after Elon Musk (Elon Musk) took over Twitter in October 2022, major advertisers slashed their advertising spending on Twitter.

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The data released by SMI also shows that Twitter’s advertising revenue in November 2021 decreased by 55% compared with the same period last year, even though these months are traditionally the period when companies spend more on advertising, because brands will promote during the year-end holidays. their products.

Twitter did not respond to a request for comment on the report.

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