South Korea's anti-epidemic measures are relaxed, and the active users of the four major search engine apps are declining simultaneously (Reuters data photo)

[Financial Channel/Comprehensive Report] With the relaxation of epidemic prevention measures in South Korea, the active users of the four major search engine APPs have experienced a simultaneous decline. A survey result released by South Korea’s big data platform igaworks recently showed that with the relaxation of social distance restrictions, online The number of monthly active users of NAVER, GOOGLE, Daum and nate’s main search applications (APP) in South Korea decreased simultaneously last year, and nate’s decrease was the most serious, with a decrease of nearly 16%.

Yonhap News Agency reported that igaworks analyzed the number of monthly active users of NAVER, GOOGLE, Daum and nate applications in 2022.

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The results show that the active users of the four major search engine APPs have declined simultaneously. The number of monthly active users of NAVER has dropped from more than 40.06 million in January last year to more than 38.92 million in December last year, a decrease of about 2.9%. From more than 31.68 million to more than 28.97 million, a decrease of 8.6%, Daum and Nate also decreased, with a decrease of 7.9% and 15.5% respectively.

It is worth noting that the number of monthly active users of social platforms such as Photo Wall, GOOGLE, YouTube, and TikTok has also decreased.

According to analysis, the anti-epidemic department relaxed the anti-epidemic measures including wearing masks last spring, and promoted the increase of offline activities, so that the popularity of APP due to the increase of the epidemic decreased accordingly.

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