Tanishq also opened its first store in Dubai in November 2020.

Tata Group's leading jewelery brand Tanishq has opened its first store in New Jersey (USA).

Along with this, Tanishq has now entered the American market as well.

The store, located on the famous Oak Tree Road in New Jersey, was inaugurated by Senator Robert Menendez of the US Parliament.

On this occasion, Menendez said that the opening of Tanishq store on Oak Tree Road, which has the presence of many jewelers, is very special in many ways. 

At the same time, Tanishq has said in a statement that apart from 18 carat and 22 carat gold, jewelery made of diamonds will also be sold in this store.

Prior to the launch of this store, Tanishq's presence in the US market was through the e-commerce platform.

In the last one year, Tanishq has received a favorable response from the buyers for its online presence.

Tanishq's offline presence in the US market is a part of the company's business expansion strategy.

Prior to this, the company also opened its first store in Dubai in November 2020.

Kuruvilla Marcos, CEO, International Business Segment, Titan Company, the parent company of Tanishq Brand, said, “The showroom will showcase our latest products, which are targeted to the needs of the Indian community living in the US. Will come true.

According to the company's statement, Tanishq plans to increase the number of its stores in North America and West Asia to 20-30 in the next two-three years.

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