When we commit ourselves to believing in the infinite possibilities of the world, wonderful moments of fantasy lie ahead to greet us.

Following the miraculous surprises of the image advertisements in the holiday season, Bulgari will lead the way into the future with a new perspective and festive joy in the 2023 Lunar New Year.

In the Lunar New Year full of love and hope, let us get together with our loved ones, embrace the endless miracles of life, and rediscover the beautiful meaning behind every intimate bond.

In the happiest moment of the year, use the magic of love to weave unforgettable memories, and feel the endless joy brought by this world and the new future.

During the festive season, any dream becomes possible, any wish comes true, and any moment becomes a treasure.

As long as you open your heart and welcome the magical surprises of life, there are infinite possibilities and potentials beckoning to you ahead.

Bulgari presents its sincere wishes with the image advertisement of the Chinese New Year, wishing everyone a happy Chinese New Year, being with the ones they love, full of good luck and endless surprises!

Towards a bright future

Bulgari's 2023 Lunar New Year image advertisement conveys the hopeful vision of a bright future with auspicious red power and magical magical light.

Paying homage to the symbolic color of luck, strength and prosperity, Bulgari's muses, supermodels Vittoria Ceretti and He Cong, presented the most classic and inspiring creations of the Roman jeweler against a backdrop of radiant vermilion. Elegant confident approach to the new year.

Glittering like fireflies in the night sky, Bulgari's unique and beautiful creations evoke the magic that surrounds us when we open our hearts to wonder.

The fantastic light shown in the image advertisements depicts a broad road full of joy and surprises, just like our ambitions and dreams, which are always full of vitality and bright hope.

Only by believing in miracles can we turn ordinary everyday life into magnificent moments.

The Miracle of Gifts

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BVLGARI Serpenti Forever desert rose crystal shoulder bag New Year limited edition.


BVLGARI Serpenti Viper series ruby ​​necklace New Year limited edition.


BVLGARI LVCEA series stainless steel diamond-set pink mother-of-pearl dial watch.

Like an invitation to share a miraculous moment, Bulgari's festive selection conveys jubilant joy and pure emotion, deepening the sweet bond with the one you love.

First, a limited edition Serpenti Viper rose gold diamond and ruby ​​necklace, created to celebrate and commemorate precious moments, sparkles in festive red.

This eye-catching pendant is paired with a rose gold necklace set with precious rubies to bless prosperity and prosperity.

The accessories collection launches two dazzling special edition bags to brighten every moment of the Chinese New Year.

Like the stars shining in the night sky, the two bags, Serpenti Forever East-West and Serpenti Forever, are made of rose gold crystals of different sizes and shades to create a gradient of light and color, which sets off the dazzling nature of Bulgari's snake.

In addition, from the joyful pink alligator strap LVCEA watch, to the invigorating Allegra fragrance, a series of irresistible creations add a touch of magic to the festive season, celebrating with unforgettable Bulgari tribute Unforgettable good times.

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