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An Irish regulator has fined Meta, Facebook's parent company, hundreds of millions of euros for privacy violations and banned the company from forcing European users to agree to ads tailored to their activity on the Internet, the Associated Press reported.  

Ireland's Data Protection Commission has imposed two fines totaling €390 million in two cases, which could shake up Meta's business model, which targets users with specific ads based on their online activity.

The European Commission is on the verge of imposing a heavy fine on Meta

The regulator fined the online giant 210 million euros for breaching strict EU data protection rules involving the social network Facebook, and another 180 million euros for violations involving the Instagram platform. 

Since 2021, Meta has already been fined four more with a total value of EUR 900 million. 

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