Although the ban does not completely prohibit American users from using TikTok, TikTok's revenue has been affected.


[Financial Channel/Comprehensive Report] The U.S. Congress on Tuesday (20th) has included the prohibition of government employees from using the Chinese short video sharing software TikTok on government equipment into a key government spending bill. Some experts pointed out that even if it currently does not prohibit other Users use TikTok, but it has also done damage to the TikTok company's reputation, scaring away advertisers and affecting revenue.

According to Reuters, Eunice Shin, a partner at brand strategist Prophet, said: "This is why TikTok faces huge risks. The hit to brand reputation will affect their real income."

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TikTok has been banned in 19 of the 50 states in the United States, and these public departments have been banned from using TikTok.

White House National Security Council spokesperson Adrienne Watson said on Tuesday (20th) that the Biden administration welcomes Congress to apply the ban to the entire federal government, and pointed out that the Biden administration never allowed TikTok to be used on White House equipment in the first place.

Columbia Business School brand expert Matthew Quint said that the impact of the ban on the entire TikTok user base is actually very small, but TikTok may pose a threat to national security, so the more important question is whether TikTok will trigger a bipartisan movement to fully expand the ban.

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