Saudi Arabia's national electric vehicle brand "Ceer", jointly established by Hon Hai and Saudi Arabia, announced today that construction of an electric vehicle manufacturing base will start early next year.

The picture shows Liu Yangwei, chairman of Hon Hai.

(file photo)

[Reporter Fang Weijie/Taipei Report] Hon Hai (2317) and Saudi Arabia jointly established the Saudi national electric vehicle brand "Ceer" announced today that it has negotiated a deal worth 359 million riyals (approximately NT$2.952 billion) The land purchase agreement will establish an electric vehicle manufacturing base covering an area of ​​more than 1 million square meters in the King Abdullah Financial City.

"Ceer" points out that the location of the project where the electric vehicle manufacturing base will be built is located in the local industrial area and close to the Port of King Abdullah (Port of King Abdullah Port, SA). Once completed, it will create thousands of direct and indirect high-tech Sex work opportunities, most of which will be filled by Saudi nationals, are scheduled to start in early 2023.

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Ceer CEO James DeLuca said that the location of the project is based on the local first-class logistics location, which can connect global and local suppliers, and at the same time develop the local labor market. Therefore, it will become Ceer's manufacturing center and is committed to serving Saudi Arabia. The government’s creation of the first EV brand also makes a meaningful contribution to the authority’s Vision 2030.

Ceer is a joint venture between PIF and Hon Hai. It will use component technologies authorized by BMW for vehicle development. Hon Hai will develop the electronic and electrical architecture of the vehicle and provide relevant information in the fields of smart cockpit, smart gateway and automatic driving assistance technology. Engineering product services, each car will be designed and manufactured in Saudi Arabia, and tested in accordance with the world's highest automotive quality and safety standards. The Ceer brand car is planned to go on sale in 2025.

Ceer aims to design, manufacture and sell a series of electric vehicles, including sedans and SUVs, for consumers in Saudi Arabia and the Middle East and North Africa. It is expected that Ceer will attract more than US$150 million in foreign investment and create up to 30,000 direct, Indirect employment opportunities are expected to contribute US$8 billion to Saudi Arabia's GDP by 2034.

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