"We had never seen so many stars in one place", "It's great. A unique concept for an urban jungle.", "Sofia hasn't seen such a party for years"...

These were just some of the words of the guests during the glamorous presentation of glo™ hyper X2 in Bulgaria, a person at Novini.bg heard personally.

An urban jungle feel, great musicians and such a constellation of VIPs attended the event that the glo universe turned out to be beyond magical!

With an audio-visual spectacle never before seen in our country, the participation of many musical stars and unique experiences, BAT Bulgaria presented the exclusive premiere of glo™ hyper X2 – the latest innovation in the company's tobacco heating technology.

The glamorous event brought together over 700 guests in one place in a unique area of ​​the Serdika Center in the capital, including representatives of the media, business circles and some of the most popular social figures in our country.

They all immersed themselves in the world of glo™, becoming part of an unforgettable event and format.

Part of the premiere of glo™ hyper X2 were native and global artists who presented in an exciting and futuristic way the main aspects of the device, its design, colors and main functions.

Attractive animation, light and music show, use of “avatars”, 360-degree projection, culinary and bartending performance were just some of the elements used to demonstrate the technology, capabilities and less risk profile* of glo™ hyper X2.

All this emphasized the show's slogan - "Make it your way".

glo   

The premiere of glo™ hyper X2 was followed by seven "after-party" events in some of the most popular clubs in the country in the cities of Sofia, Plovdiv and Varna with the participation of major world and Bulgarian stars such as Mark Knight, Les Twins, Azis, Galena , Pavel & Venci Venc, Medir Lubo Kirov and many others.  

The innovative device for heating tobacco glo™ hyper X2 is now available in the commercial network in Bulgaria with tobacco sticks for glo™ hyper X2 under the established brand of a premium brand in Bulgaria.

The products are available nationally in the wide commercial network, as well as in almost all large shopping centers, including The Mall and Paradise Center in the city of Sofia, Grand Mall, the city of Varna, Mall Plovdiv, the city of Plovdiv.

Information about the product and its offer on the Bulgarian market can be found at www.myglo.bg.

glo™ hyper X2 offers users advanced induction heating technology in a compact body that provides an easy grip.

The device is equipped with a faster heating function ("Boost"), an LED battery status indicator, an innovative hygiene mechanism, and is available in a variety of color combinations.

*Based on the weight of available evidence and when fully transitioning from cigarette smoking to non-combustible products.

These products are not without risk.

Their use delivers nicotine, which leads to addiction.

(there is product placement in the material)