Mastercard and DSK Bank will support the conservation program of the Sofia Zoo for science-based support and protection of endangered animal species from all corners of the planet.

With the donation they make, the two companies support the activities of the largest zoo in the Balkans and engage their millions of customers with the topic of climate change and the problem of the mass extinction of animal species.

The role of zoos in biodiversity conservation

An important mission of modern zoos is environmental education and promotion of knowledge about nature.

They also place an important focus on the protection of biological diversity and building a proper attitude towards wildlife and animals.

In recent decades, breeding animals in a controlled environment and with the help of experts has become a science, and the possibilities for successfully breeding and breeding rare and exotic species have increased significantly.

Thanks to the collected scientific information, the chances of saving those critically endangered by them are real - about 40 species of animals that have completely disappeared in nature are bred only in zoos, which may be the last chance for their survival.

The Sofia Zoo is among the most respected in Europe, as the European Association of Aquariums and Zoos voted for the sending of several critically endangered animal species to our country, such as two snow leopards, a female brown bear and two Persian leopards.

Species that are under special regime can be seen there.

At a time of natural disaster, the need for the emergence of adequate and working methods to prevent the alarming trends of preserving the most endangered animal and plant species, which perhaps precisely in zoos would find a chance for a longer life, is even more critical. in a protected environment and with constant care.

Mastercard and DSK Bank and WildLife Impact program

Thanks to the efforts of Mastercard and DSK Bank, Bulgaria became the first European market to join the WildLife Impact Program at the beginning of this year.

For every DSK Mastercard Wildlife Impact debit card issued, they donate $1 to Conservation International to help protect and restore wildlife habitats.

To date, more than 65,000 of the bank's customers have already joined the initiative to protect 2,000 critically endangered species, including the African forest elephant, black-and-white maned lemur, yellow-tailed woolly monkey and pangolin.

The powerful message of the card - "By the time this card expires, many endangered species may disappear" will continue to remind us to take a responsible approach to the problems of climate change.

(paid message)

DSK bank